소셜 미디어 세대와 온라인 채플 : 소셜 미디어의 특징을 활용한 K 대학 온라인 채플

Abstract

Generation Z as “Digital Natives” is a generation that uses digital language as their native language. They are a generation that actively expresses themselves and enjoys challenges and interests in their fields. Likewise, social media is used as a space that embodies these characteristics. Digital Natives actively utilize social media more than any other generation, and they share and communicate interests and information through various interactions and formats in such a space as social media. They even watch TV programs on social media, so that the social media generation is the generation that uses social media the most actively. In this regard, university online chapels targeting Generation Z need to understand the characteristics of Generation Z. And, they need to create an online chapel that is at their eye level based on their digital grammar. In order to create a chapel that communicates with them, it needs to be a chapel where students “share” information with each other, as they do on social media. In addition, it needs to be a chapel that contains “challenges” and “excitement” in it, so that they actively participate in varied (religious) activities. Also, it is necessary to create an online chapel that is familiar to the eyes and ears of the social media generation by utilizing videos and formats of social media such as YouTube. To do so, this article introduces K University's online chapel as an example of this. That is, this article introduces K University's online chapel as an example of a chapel that incorporates the characteristics of social media. It is expected that such a chapel will be able to play a role in further activating the participatory learning for the social media generation.