한･일 브랜드명의 어휘에 대한 고찰 -소비가치를 중심으로-
A study of brand-name words in Korea and Japan - with focus on the consumption -
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초록
The name in the lives sensitively reflects on periodical, social, and culturalinfluences that are appropriate as an object of diachronic, synchronic, and linguisticstudy. This study examines various linguistic words by research of their names. The names of Korean and Japanese consider as linguistic aspects: the initiative ofproducts recently have changed to consumers, developed importance of the brandnamethroughout symbolism and worth of products. The brand-name is available to communicate between products and consumersand influences on an image of products and psychological satisfaction of consumers. It becomes an important role to determine attempt of products. In this case, the imageof products through the brand-name is highly able to determine from constitutewords of the brand name, thus, this study considers importance and influence ofthem and approaches on linguistic aspects. The brand-name of various products in this study classifies high involvementto low involvement’s products, analyzing high involvement : apartment houses andautomobiles and low involvement: confectioneries and cigarettes. Especially each of product’s brand-names analyzed those common words thatdiversely interoperated in symbolic aspects. Linguistic elements can be explainedworth, criticism, and hope, analyzing emphasized value of products that arrangedand analyzed those words. Sensuous element is one of way which uses commonlyto express symbolic and linguistic elements, stimulated visual, auditory, andsynaesthetic brand-name.
Abstract
The name in the lives sensitively reflects on periodical, social, and culturalinfluences that are appropriate as an object of diachronic, synchronic, and linguisticstudy. This study examines various linguistic words by research of their names. The names of Korean and Japanese consider as linguistic aspects: the initiative ofproducts recently have changed to consumers, developed importance of the brandnamethroughout symbolism and worth of products. The brand-name is available to communicate between products and consumersand influences on an image of products and psychological satisfaction of consumers. It becomes an important role to determine attempt of products. In this case, the imageof products through the brand-name is highly able to determine from constitutewords of the brand name, thus, this study considers importance and influence ofthem and approaches on linguistic aspects. The brand-name of various products in this study classifies high involvementto low involvement’s products, analyzing high involvement : apartment houses andautomobiles and low involvement: confectioneries and cigarettes. Especially each of product’s brand-names analyzed those common words thatdiversely interoperated in symbolic aspects. Linguistic elements can be explainedworth, criticism, and hope, analyzing emphasized value of products that arrangedand analyzed those words. Sensuous element is one of way which uses commonlyto express symbolic and linguistic elements, stimulated visual, auditory, andsynaesthetic brand-name.
참고문헌 (8)
- 권익호, "신문광고 헤드라인에 대한 한・일 대조연구 -1990년대와 2000년대의 한국 중앙광고대상과 일본 광고電通상 수상작 중심으로-", 일본언어문화, (18), pp.79~96 (2011), 한국일본언어문화학회
- 윤사연, "한･일 담배 브랜드명에 관한 사회언어학적 연구", 일본어학연구, (32), pp.169~184 (2011), 한국일본어학회
- 정유정, "패키지 디자인 텍스트의 의미작용에 대한 기호학적 연구 : 초콜릿 브랜드를 중심으로", 석사, 포장디자인, pp.2010
- 주경숙, "상품 네이밍에 나타난 키치적 표현이 구매 욕구에 미치는 영향 : 제과류를 중심으로", 석사, 산업디자인학, pp.2002
- 許晃会, "日本における命名の記述的研究", pp.2009
- 奥田芳和, "認知的観点による商品名の分析-商品命名研究に対する一提案", 言語科学論, 13, pp.15~32 (2007)
- 蓑川恵理子, "商品名の命名メカニズム：家庭用電気製品'三種の神器'を例に", 日本語の研究, 2(1), pp.48~63 (2006), 日本語学会
- 蓑川恵理子, "商品名の命名メカニズム再命名：家電製品名の場合", 計量国語学, 26(7), pp.215~240 (2008)