크루즈관광 통계체계 구축에 관한 연구

Abstract

Cruise tourism products are more attractive than normal tourism products because cruise tourism products are special products. Therefore, the statistical approach to outbound tourists as well as inbound tourism will be able to provide basic data for further activating, stimulating, and encouraging cruise tourism. However, it is still difficult to understand the relation between the various detailed characteristics and themes through the existing statistical survey data. In order to supplement and systematize statistical data for the development of cruise tourism, some suggestions are suggested in this study. First, it should be supplemented so that the basic statistical data about the cruisesbeing tried by the government and local governments can be reliable and responsive. This systematic approach to statistical data can be complemented by various types of big data such as credit card companies and mobile communication companies. In particular, it can provide information on the need for investment by governments and corporations in cruise industries with large investment in infrastructure. Second, statistical efforts should be made to activate inbound tourism via cruise ports. It is necessary to comprehensively understand and apply current statistics to establish adetailed marketing policy for each region. In conclusion, in order to systematically construct cruise statistics, the nationally approved statistical system should be followed. Furthermore, statistics should be available for marketing. Finally, cruise statistics should be created by the relevant agencies.