장흥군 문화관광 콘텐츠 개발을 위한 스토리텔링

Abstract

This study presents methodology about how to write storytelling for the development of diverse contents for the growth of cultural tourism of Jangheunggun, which is a dynamic area trying to take advantage of its geographical location in the right south of the country in order to utilize diverse contents and develop cultural tourism. Its conditions suggest a possibility that it will become one of the nation's leading destinations of cultural tourism by concentrating multiple sources on one use that's cultural tourism. Jangheunggun is blessed with such a heavenly natural environment consisting of the sea abundant in marine products, the mountains with such beautiful scenery, and the river of clean and clear water. Employed in the study was MSOU(multi-source, one-use) instead of OSMU(one-source, multi-use), which has been often used as the methodology of developing cultural contents, in order to develop cultural tourism contents for Jangheunggun. OSMU literally means using one source for diverse purposes. Then what is MSOU? It means concentrating various sources on one business of cultural contents. One good example is creative storytelling based on the ideas about how to use multiple sources such as the sea, mountain, river, and other elements of the heavenly nature for one purpose of cultural tourism. What's important in developing cultural tourism contents of Jangheunggun is to write storytelling that's attractive enough to make tourists feel like visiting the area by highlighting the characteristics of its sea, mountains and river. Thus, this study suggests the following storytelling ideas: the first storytelling will present various contents to make tourists fall in love with Jangheunggun's sea and its attractions including the Sumun Beach, Okseom Water Park, Shellfish Village, and Han Seung-won Sea Cave. Secondly, a storytelling road map will be made for Mt. Eokbul, which boasts the dense cedar forests and clean air, around the Woodland. Finally, storytelling will be created for the Water Festival of River Tamjin as part of the developmental searches for Jangheung's festivals. Thus storytelling will be adopted to suggest methodology of developing one use of cultural tourism by utilizing multi-source of the sea, mountains, and river of Jangheunggun.