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2012 여수세계박람회의 성과와 과제

The Achievement and Assignment of ‘2012 International Exposition Yeosu, Korea'

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The 2012 Yeosu Expo was held from May 12th to Aug 12th for 93 days in Yeosu, Jeonnam. Its main theme was “The Living Ocean and Coast” -Diversity of Resources and Sustainable Activities. The purpose of Yeosu Expo was the recognize problems related to climate change, environment pollution, exhaustion of resource and destruction of eco system, and to seek its solutions. 104 countries and 10 international organizations including the UN participated in the Expo, and 8.2 million people came to visit. For host city, it was an opportunity to develope the local economy and improve city awareness, image, and transform its industry structure, while from the host country's perspective it was a change to promote both itself and the world. Yeosu proved that a small city with only 300,000 citizens can hold a global event successfully. Its ambition to develop the local economy and transform its image from a city for fishery to a place for marine tourism and leisure has also been achieved. Yeosu also spread its name not only domestically, but also internationally. However, for this effect to continue longer than the 3 month exposition, a long term post-Expo plan is required. Currently the 2012 Yeosu Expo facilities are no longer as useful as they were 2 years ago, and there are no plans on how to appropriately use them. In this article, the general outline and purpose of the Expo is analyzed and evaluated. Also, four long-term strategies to make use of the Expo's facilities are recommended so that the Expo infra can contribute to local and national development. It first begins with a post Expo plan which can consistently remember the theme of the Expo in the future. The article then moves on to how to publicize the plan so that it can contribute to local and national development. Thirdly, it suggests that this plan should include the “East-west unification area project”, the election pledges of President Park. Last of all the article recommends that both the Yeosu city and Jeonnam state should put up an effort to establish and practice this plan.

Abstract

The 2012 Yeosu Expo was held from May 12th to Aug 12th for 93 days in Yeosu, Jeonnam. Its main theme was “The Living Ocean and Coast” -Diversity of Resources and Sustainable Activities. The purpose of Yeosu Expo was the recognize problems related to climate change, environment pollution, exhaustion of resource and destruction of eco system, and to seek its solutions. 104 countries and 10 international organizations including the UN participated in the Expo, and 8.2 million people came to visit. For host city, it was an opportunity to develope the local economy and improve city awareness, image, and transform its industry structure, while from the host country's perspective it was a change to promote both itself and the world. Yeosu proved that a small city with only 300,000 citizens can hold a global event successfully. Its ambition to develop the local economy and transform its image from a city for fishery to a place for marine tourism and leisure has also been achieved. Yeosu also spread its name not only domestically, but also internationally. However, for this effect to continue longer than the 3 month exposition, a long term post-Expo plan is required. Currently the 2012 Yeosu Expo facilities are no longer as useful as they were 2 years ago, and there are no plans on how to appropriately use them. In this article, the general outline and purpose of the Expo is analyzed and evaluated. Also, four long-term strategies to make use of the Expo's facilities are recommended so that the Expo infra can contribute to local and national development. It first begins with a post Expo plan which can consistently remember the theme of the Expo in the future. The article then moves on to how to publicize the plan so that it can contribute to local and national development. Thirdly, it suggests that this plan should include the “East-west unification area project”, the election pledges of President Park. Last of all the article recommends that both the Yeosu city and Jeonnam state should put up an effort to establish and practice this plan.

참고문헌 (16)

  1. 김병일, "2012여수세계박람회 무엇을 목표로 어떻게 준비하나", 여수세계박람회조직위원회, 1~27 (2010)
  2. 문해남, "2012여수세계박람회 준비현황", 2012여수세계박람회 성공적 개최를 위한 심포지엄, pp.1~19 (2012)
  3. 문해남, "여수세계박람회 사후활용 성공을 위한 정책토론회", pp.24~31 (2013), 여수세계박람회 사후활용추진위원회
  4. 여수시, "2012여수세계박람회 백서", pp.22~580 (2013)
  5. 여수시, "살아있는 바다, 숨 쉬는 연안조성을 위한 시민대토론회", pp.4~24 (2011)
  6. 여수세계박람회 사후활용추진위원회, "여수세계박람회 사후활용성공을 위한 정책토론회", pp.23~35 (2013)
  7. 박람회 만족도 설문조사, "여수세계박람회 여수시 준비 위원회", 1~38 (2012)
  8. 2012여수세계박람회 기본계획(안), "여수세계박람회 조직위원회", 56~ (2008)
  9. 2012여수세계박람회 공식보고서, "여수세계박람회 조직위원회", 273~457 (2013)
  10. 이정록, "2010해양엑스포 여수지역 입지타당성 분석", 2010해양엑스포여수유치심포지엄, pp.38~ (1998)
  11. 전남대 지역사회발전연구소, "2012여수세계박람회 성공적 개최를 위한 심포지엄", pp.1~44 (2010)
  12. 박람회장 사후활용을 위한 마케팅조사 결과 요약본, "한국갤럽조사연구소", 1~5 (2013)
  13. 황기영, "2012 여수엑스포 성공전략", 2012여수세계박람회 성공적 개최를 위한 심포지엄, pp.27~28 (2010)
  14. 한국해양관광학회, "2012여수세계박람회와 한국방문의 해, 여수국제학술심포지엄", pp.15~81 (2010)
  15. 해양수산부, "2012여수세계박람회 1주년기념 심포지엄", pp.13~142 (2013)

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