대부도 와인관광을 활용한 섬 관광 활성화 방안
A Study on the Activation of Island Tourism Using Wine Tourism in Daebudo
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Wine tourism can be defined as a visitation to vineyards, wineries, wine festivals and wine shows. Its general purpose is to taste wine or experience the attributes of grape wine regions, which is also the prime motivation for visitors. Wine and food have long been regarded as an important component of tourism. However, little is written about the role of wine and food in tourism, especially in academic literature. It is rather a pity since wine is advertised and proportioned very often in the field of business and they contribute a lot to tourist attractions such as festivals. Thus this paper aims to provide an overview on several issues related to wine tourism in Daebu Island. The paper is constructed of four different parts. It opens with a brief overview on wine tourism followed by an outline of Daebu Island's wine industry. It then discusses wine tourism in Daebu Island, including the significance of winery sales to visitors, the nature of Daebu's wine tourism product, the wine plays in island tourism promotion and the structure of the island's wine tourism market. Finally, the paper discusses potential opportunities and barriers of Daebu Island's wine tourism, focusing especially on island tourism and business promotion.
Abstract
Wine tourism can be defined as a visitation to vineyards, wineries, wine festivals and wine shows. Its general purpose is to taste wine or experience the attributes of grape wine regions, which is also the prime motivation for visitors. Wine and food have long been regarded as an important component of tourism. However, little is written about the role of wine and food in tourism, especially in academic literature. It is rather a pity since wine is advertised and proportioned very often in the field of business and they contribute a lot to tourist attractions such as festivals. Thus this paper aims to provide an overview on several issues related to wine tourism in Daebu Island. The paper is constructed of four different parts. It opens with a brief overview on wine tourism followed by an outline of Daebu Island's wine industry. It then discusses wine tourism in Daebu Island, including the significance of winery sales to visitors, the nature of Daebu's wine tourism product, the wine plays in island tourism promotion and the structure of the island's wine tourism market. Finally, the paper discusses potential opportunities and barriers of Daebu Island's wine tourism, focusing especially on island tourism and business promotion.
참고문헌 (51)
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