세계박람회 주제구현과 주제적용분야에 관한 연구-2012 여수세계박람회를 중심으로-

Abstract

(Background and Purpose) The foremost priority while preparing for a successful World Expo is to provide a clear objective concerning the development of the theme. It is imperative for the host country to adopt the most effective measures to subdivide and utilize the main theme. As the World Expo’s relevance as well as the conditions of its hosting have significantly changed over time, the organizer must clarify the ultimate purpose of hosting the event, and indicate the specific measures for attaining the goals. (Method) This study provides a theoretical examination of the World Expo and looks at the thematic development of Expo 2012 Yeosu, Korea. The changing environment surrounding the expos is examined by the study of documents. Moreover, the success factors and theme-oriented approaches are indicated. The thematic matrix laid out in the Participation Guide is used to determine the effectiveness of the illustration of the theme of Expo 2012 Yeosu Korea. (Result) The themes of the 21st century expos highlight environment friendliness. An increasing emphasis will be placed on ecologically friendly lifestyles in the future expos. The analytical results of the thematic matrix of Expo 2012 Yeosu Korea indicate many areas for improvement. It is hoped that Korea will be able to host a registered exposition by implementing these measures for improvement.