A Study of the Effect of Internet Real Estate Service Quality on Marketing Performance -Concentrated on Technology Acceptance Model-
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With the advancement of the Internet and information communication technology, digital technology already plays an important role in business activities in general, and the Internet provides various services for consumers 24 hours a day as an important information medium in the real estate market. The first objective of this study is to establish the major quality factors which influence the quality of the Internet real estate service. For a second goal, an analysis is carried out of the factors making up this quality barometer which influence the medium variables of perceived ease of use and perceived usefulness. In addition, we take a look at what impact these medium variables have on the intent to re-visit the resulting variables. This is purported to be a valuable basis for creating a marketing strategy for the Internet real estate service business. As a result of analyzing the influence of the five Internet real estate service quality structure factors, the newly generated variables - the sequence of design, convenience of linkage, system, real estate information and communication - have been shown to have a statistically significant effect. such research results are likely to have important implications for Korea’s Internet real estate service industry. And as the demand for quality of the Internet real estate service ever more increases and diversifies, the strengthening of service quality is essential as a way of differentiation to secure customers and a means of winning their trust and improving efficiency.
Abstract
With the advancement of the Internet and information communication technology, digital technology already plays an important role in business activities in general, and the Internet provides various services for consumers 24 hours a day as an important information medium in the real estate market. The first objective of this study is to establish the major quality factors which influence the quality of the Internet real estate service. For a second goal, an analysis is carried out of the factors making up this quality barometer which influence the medium variables of perceived ease of use and perceived usefulness. In addition, we take a look at what impact these medium variables have on the intent to re-visit the resulting variables. This is purported to be a valuable basis for creating a marketing strategy for the Internet real estate service business. As a result of analyzing the influence of the five Internet real estate service quality structure factors, the newly generated variables - the sequence of design, convenience of linkage, system, real estate information and communication - have been shown to have a statistically significant effect. such research results are likely to have important implications for Korea’s Internet real estate service industry. And as the demand for quality of the Internet real estate service ever more increases and diversifies, the strengthening of service quality is essential as a way of differentiation to secure customers and a means of winning their trust and improving efficiency.
참고문헌 (19)
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