콘도미니엄 이용속성이 만족도 및 재방문의도에 미치는 영향에 관한 연구
The Effect of Condominium`s Use Attribute on Satisfaction and Revisit Intention
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This study is for the analysis of the effect of condominium’s use attribute on satisfaction and revisit intention. This study includes documentary surveys as well as questionnaires to people with experiences of condominium. About 300 participants answered the questionnaires. In this study, frequency analysis, factor analysis, and regression analysis were performed and statistics package SPSS 12.0 program was used. Based on the research finding, use attribute categorized into 4 factors, which are product factor, facility factor, service factor and cost factor. As a result of multiple regression analysis for the effect of these factors on satisfaction, product, service, and cost factors have significant impact on satisfaction, however facility factor contains + value but the impact was not significant. Among three of significant independent variables, cost factor was the variable with the most significant influence, and service factor and product factor follow in order. If we take a look at the result, it is important to make products well ; however, the most important factor is on the operation.
Abstract
This study is for the analysis of the effect of condominium’s use attribute on satisfaction and revisit intention. This study includes documentary surveys as well as questionnaires to people with experiences of condominium. About 300 participants answered the questionnaires. In this study, frequency analysis, factor analysis, and regression analysis were performed and statistics package SPSS 12.0 program was used. Based on the research finding, use attribute categorized into 4 factors, which are product factor, facility factor, service factor and cost factor. As a result of multiple regression analysis for the effect of these factors on satisfaction, product, service, and cost factors have significant impact on satisfaction, however facility factor contains + value but the impact was not significant. Among three of significant independent variables, cost factor was the variable with the most significant influence, and service factor and product factor follow in order. If we take a look at the result, it is important to make products well ; however, the most important factor is on the operation.
참고문헌 (15)
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