流媒體平台上以『西遊記』爲原型的IP產出與市場反應 - 以动漫『西行纪』为中心

Abstract

Streaming media is an emerging mode of video playback. It compress a series of multimedia data and transmit the data in real time through the Internet. And It has become an important part of people's daily entertainment and leisure. These streaming media platforms(Including OTT platforms) are full of enormous Intellectual Property(IP). Although there are some original IP, most of them are derived from Chinese classical culture and refreshed vigorously. Owing to digitalization, paper publications gradually broken the restrictions of physical forms and evolved to multiple digital forms in the world. In the thriving contemporary cultural industry, the needs for traditional classics are gradually surpassing that for the pure humanistic value, and thus the culture industry value of them are focused on. Xiyouji is the crystallization of the collective wisdom and imagination of the ancient folk, which has been active in people's daily life with various forms of popular cultural products, such as speech and opera, since the ancient time. Therefore, Xixingji is selected in to this paper as the study object, so as to discuss how the original work is effectively untilized in Xixingji to create the magnificent script and storylines and how Christopher Vogler's narratological theory is adopted to analyze the storytelling and character in animation Xixingji, and also to investigate the market reaction of Xixingji in China and South Korea.