일제강점기 위생담론과 화류병 : 화류병 치료제 광고를 중심으로

Abstract

This article aims to analyze hwalyupyeng advertisements derived from prostitution. The reasons why in Japanese occupation period, medicines advertisements filled a lot of space and showed a frequent earned rate of advertisements have to do with increased awareness of health along with modernity as well as Japan's policies in Sanitation Discourse. However, it is difficult to search hwalyupyeng medicines in the advertisements these days. In other words, todays, the advertisements about hwalyupyeng medicines are put limitedly in hwalyupyeng medicines, but in the colonial period, they were presented in the magazines regardless of their attributes. In addition, the advertisements were not partial but a full-page ones. This is related to advertisement rate and especially the attitude of editors that accepted wholeheartedly. Therefore, in this paper we also explore the gap between Sanitation Discourse diffused at that time and hwalyupyeng advertisements through Japan's sanitation policies and hwalyupyeng advertisements. With getting rid of moral contents, repulsion of veneral disease eased off. Also, these change seems to be related with people's awareness of the day. As mentioned above, today pornographic magazines put limitedly the advertisements, then, they were presented regardless of magazine attributes. Secondly, the veneral disease in those days seems to be one of diseases that must be eliminated for establishing merry and healthy society, which Japan emphasized. Gettig rid of delinquent bodies were linked with Japan's Rule Discourse for establishing merry society and fascistic factors were also strongly embedded. Lastly, permitting the hwalyupyeng medicines advertisements regardless of magazine's attributes caused people to believe that the problems about sex were considered not private domain, unlike today's sexual awareness.