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제품 및 시장 양면성 전략이 중소기업 성과에 미치는 영향: 정부 지원 정책 유용성의 조절 효과를 중심으로

The Impact of Product and Market Ambidexterity Strategies on Small and Medium-sized Enterprises Performance: The Moderating Effect of Government Support Policy Utility

이중원|문 운석
기술보증기금 (Korea Technology Finance Corporation)|2024.06|기술금융연구 (Journal of Technology Finance)|제13권 제1호|pp. 33-54|DOI 10.23125/JTF.2024.13.1.2

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참고문헌

키워드

시장중소기업Small and Medium-sized EnterprisesMarketProduct제품Value Creation탐색 전략Value Appropriation양면성 전략정부 지원 정책 유용성전유 전략Strategic AmbidexterityGovernment Support Policy Utility

초록

양면성 전략은 기존 프로세스와 기술을 개선하는 가치전유 전략과 환경변화에 따라 혁신하는 가치탐색 전략을 동시에 추구하며 두 전략 간의 균형을 유지함으로써 장기적인 성공을 보장할 수 있다고 제시한다. 하지만, 다수의 선행연구에 서 조직의 양면성 전략과 조직 성과 간의 긍정적 관계를 보고하고 있으나 일부 연구에서는 부정적 영향을 보고하였다. 본 연구는 제품 및 시장에 대한 양면성 전략이 중소기업 성과에 미치는 영향을 전략 유형별(i.e., 단일 전략, 영역 내 양면성 전략, 영역 간 양면성 전략)로 탐색하고, 이러한 효과를 조절하는 정부 지원의 역할을 탐색하고자 한다. 실증분 석을 위해 2022년 기업가정신 실태조사 데이터 2,518개를 최소자승법(Ordinary Least Squares) 회귀분석으로 분 석하였다. 분석결과 영역 간 양면성 전략은 중소기업 성과에 부정적인 영향을 미치며, 정부의 지원은 부분적인 조절효과가 있는 것으로 분석되었다.

Abstract

Strategic Ambidexterity suggests that balancing value appropriation, which improves existing processes and technologies, and value creation, which innovates according to environmental changes, can ensure long-term success. However, while many previous studies reported a positive relationship between organizational ambidexterity strategy and organizational performance, some studies observed negative effects. This study aims to explore the impact of ambidexterity strategies on small and medium-sized enterprise (SME) performance regarding different strategic types (i.e., single strategy, within-domain ambidexterity strategy, cross-domain ambidexterity strategy), and to investigate the role of government support in moderating these effects. Empirical analysis was conducted using data from the 2022 Entrepreneurship Survey comprising 2,518 observations, analyzed through Ordinary Least Squares regression analysis. The results indicate that cross-domain ambidexterity strategy has a negative impact on SME performance, and government support has a partial moderating effect.

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