패션 산업에서의 인간-AI 협업 사례 분석 및 향후 활용 방안
A Case Analysis of Human-AI Collaboration in the Fashion Industry and Future Utilization Plan
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This study aimed to analyze cases of human-AI collaboration in the fashion industry and propose strategies for effective human-AI collaboration by analyzing strengths and limitations of human intelligence and AI. To achieve this, we reviewed domestic and international literature, articles, and specialized magazines, focusing on cases from 2018 to 2024. Human-AI collaboration cases were categorized into five stages along the fashion supply chain, with representative examples analyzed for each stage. Across the fashion supply chain, AI has been primarily utilized to enhance efficiency by optimizing supply chain management through rapid and accurate data collection, advanced analytics, and process automation. The growing integration of AI in the fashion industry reflected an increasing industry-wide awareness of environmental concerns, driving many companies and brands to focus on sustainability initiatives. Furthermore, AI is transforming the industry by improving operational efficiency, enhancing customer experiences, fostering innovation, and supporting sustainability efforts. As AI’s role continues to expand, businesses should focus on optimizing industry processes and innovating business models to fully harness human creativity by applying new technologies.
Abstract
This study aimed to analyze cases of human-AI collaboration in the fashion industry and propose strategies for effective human-AI collaboration by analyzing strengths and limitations of human intelligence and AI. To achieve this, we reviewed domestic and international literature, articles, and specialized magazines, focusing on cases from 2018 to 2024. Human-AI collaboration cases were categorized into five stages along the fashion supply chain, with representative examples analyzed for each stage. Across the fashion supply chain, AI has been primarily utilized to enhance efficiency by optimizing supply chain management through rapid and accurate data collection, advanced analytics, and process automation. The growing integration of AI in the fashion industry reflected an increasing industry-wide awareness of environmental concerns, driving many companies and brands to focus on sustainability initiatives. Furthermore, AI is transforming the industry by improving operational efficiency, enhancing customer experiences, fostering innovation, and supporting sustainability efforts. As AI’s role continues to expand, businesses should focus on optimizing industry processes and innovating business models to fully harness human creativity by applying new technologies.