본문 바로가기
KERD
논문KCI 등재

패션 디자인에서의 인간-AI 공동창조(HAIC) 사례 연구

A Case Study of Human-AI Co-creation(HAIC) in Fashion Design

이미숙|정경희
한국패션비즈니스학회|2023.09|패션 비즈니스 (Journal of Fashion Business)|제27권 제4호|pp. 141-162

0

조회

0

다운로드

8

인용

0

참고문헌

키워드

인공 지능collaboration협업상호작용interactionartificial intelligence패션 디자인fashion design공동창조co-creation
주제분류생활과학

초록

With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

Abstract

With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

참고문헌 (40)

  1. 안효선, "산학 연계 프로젝트 기반 학습(PBL)을 활용한 AI 패션 큐레이션 실습 교과목 운영 사례 연구", 한국의류산업학회지, 23(3), pp.337~346 (2021), 한국의류산업학회
  2. 안효선, "인공지능에 의한 개인 맞춤 패션 스타일 추천 서비스 사례 연구", 한국의류학회지, 43(3), pp.349~360 (2019), 한국의류학회[DOI]
  3. Bertola, P., "Fashion 4.0. Innovating fashion industry through digital transformation", Research Journal of Textile and Apparel, 22(4), pp.352~369 (2018)[DOI]
  4. 최효승, "창의성 함양을 위한 창의적 패션디자인 프로세스 개발-디자인 씽킹 프로세스를 기반으로-", 브랜드디자인학연구, 18(4), pp.247~258 (2020), 사단법인 한국브랜드디자인학회[DOI]
  5. CUI MINGZHU, "그래픽 디자인 분야에서 GAN의 활용 방안 및 영향 연구", 디자인학연구, 35(4), pp.285~307 (2022), 한국디자인학회[DOI]
  6. Davenport, T. H., "Only humans need apply: Winners and losers in the age of smart machines" (2016), Harper Business
  7. Dellermann, D., "Hybrid intelligence", The International Journal of Wirtschaftsinformatik, 61(5), pp.637~643 (2019)[DOI]
  8. Dennis, C. A., "AI-generated fashion designs: Who or what owns the goods?", Fordham Intellectual Property, Media and Entertainment Law, 30(2), pp.593~644 (2020)
  9. Dieffenbacher, F., "Fashion thinking: Creative approaches to the design process" (2013), AVA Publishing
  10. Duan, Y., "Artificial intelligence for decision making in the era of big data:Evolution, challenges and research agenda", International Journal of Information Management, 48, pp.63~71 (2019)[DOI]
  11. Emmanouilidis, C., "Human in the AI loop in production environments", IFIP Advances in Information and Communication Technology, 633, pp.331~342 (2021)[DOI]
  13. "Is artificial intelligence the newest trend in fashion?" (2018)[URL]
  14. Gui, J., "A review on generative adversarial networks: Algorithms, theory, and applications", IEEE Transactions on Knowledge and Data Engineering, 35(4), pp.3313~3332 (2023)[DOI]
  16. 정원준, "인공지능 시대에서 미래 디자이너의 역할에 관한 고찰-디자인 프로세스와 디자인 소프트웨어를 중심으로-", 디지털융복합연구, 16(8), pp.279~285 (2018), 한국디지털정책학회[DOI]
  17. Jung, J., "Perception of fashion designer’s capability and product quality: AI vs. AI+Human vs. Human", master, pp.2021
  18. 정주리, "패션산업에서 인공지능 기반의 디자인 프로세스 혁신에 관한 연구", 커뮤니케이션디자인학연구, 67, pp.139~153 (2019), (사)한국커뮤니케이션디자인협회 커뮤니케이션디자인학회[DOI]
  19. Kadir, B. A., "Human-centered design of work systems in the transition to industry 4.0", Applied Ergonomics, 92, pp.103334~ (2021)[DOI]
  20. Kaplan, A., "A brief history of artificial intelligence: On the past, present, and future of artificial intelligence", California Management Review, 61(4), pp.5~14 (2019)[DOI]
  21. Kim, Y., "Design process for sports wear", Fiber Technology and Industry, 7(4), pp.457~470 (2003)
  22. Lamb, J. M., "A conceptual framework for apparel design", Clothing and Textiles Research Journal, 10(2), pp.42~47 (1992)[DOI]
  23. 이시헌, "패션 디자인 씽킹(design thinking) 프로세스를 위한 AI 기반 디자인 툴의 활용 가능성", 한국디자인포럼, 26(2), pp.155~170 (2021), 한국디자인트렌드학회[DOI]
  24. Lee, H., "패션 디자인" (1999), Kyohaksa
  25. 이운영, "지능정보사회에서의 딥드림 제너레이터를 활용한 패션디자인 교육", 한국디자인문화학회지, 26(2), pp.429~446 (2020), 한국디자인문화학회
  26. Lee, Y. K., "How complex systems get engaged in fashion design creation: Using artificial intelligence", Thinking Skills and Creativity, 46, pp.101~137 (2022)[DOI]
  27. McKelvey, K., "Fashion design:process, innovation and practice" (2003), Wiley-Blackwell
  28. Na, H., "A study on the product form development process using generative design", doctor, pp.2022
  29. Regan, C. L., "Applicability of the engineering design process theory in the apparel design process", Clothing and Textiles Research Journal, 16(1), pp.36~46 (1998)[DOI]
  30. Rezwana, J., "Designing creative AI partners with COFI: A framework for modeling interaction in human-AI co-creative systems", ACM Transactions on Computer-Human Interaction, 24 (2022)[DOI]
  31. 류준상, "AI 기반 브랜드 디자인의 유용성을 위한 프로세스 설계", 디자인융복합연구(구.인포디자인이슈), 22(3), pp.133~150 (2023), 디자인융복합학회(구.한국인포디자인학회)
  32. 신정원, "시각예술에서 인공지능과 빅데이터의 역할", 한국예술연구, (25), pp.65~89 (2019), 한국예술연구소[DOI]
  33. "The General Structure of CNNs" (2021)[URL]
  34. Um, S., "패션상품 디자인기획: 포트폴리오 완성하기" (2022), Gyomoon
  35. Vetrò, A., "AI : From rational agents to socially responsible agents", Digital Policy, Regulation and Governance, 21(3), pp.291~304 (2019)[DOI]
  36. Watkins, S. M., "Using the design process to teach functional apparel design", Clothing and Textiles Research Journal, 7(1), pp.10~14 (1988)[DOI]
  37. Wu, Z., "AI creativity and the human-AI co-creation model", HCI International Conference, HCII 2021, pp.171~190 (2021), Springer International Publishing
  38. Xu, Y., "AI customer service: Task complexity, problem-solving ability, and usage intention", Australasian Marketing Journal(AMJ), 28(4), pp.189~199 (2020)[DOI]
  39. Zeng, Z., "Design, User Experience, and Usability: User Experience in Advanced Technological Environments", pp.400~411 (2019), HCII
  40. Zou, X., "AshIon after fashion: A report of AI in fashion", ~ (2021)

관련 논문AI추천

패션 산업에서의 인간-AI 협업 사례 분석 및 향후 활용 방안이민선, 이해규한국패션비즈니스학회 · 패션 비즈니스2025 · 제29권 제2호의복 절개선을 활용한 생성형 AI 패션디자인 프로세스 개발김민지한국패션비즈니스학회 · 패션 비즈니스2025 · 제29권 제1호패션 디자인 씽킹(design thinking) 프로세스를 위한 AI 기반 디자인 툴의 활용 가능성이시헌, 이지현한국디자인트렌드학회 · 한국디자인포럼2021 · 제26권 제2호AI 기술의 발전이 현대 패션과 미래 전망에 미치는 영향남혜진한국기초조형학회 · 기초조형학연구2025 · 제26권 제3호HAIC모델을 기반으로 경극 검보를 활용한 패션디자인 연구 -ChatGPT 와 Midjourney를 중심으로-김진영, 양소옥한국패션비즈니스학회 · 패션 비즈니스2025 · 제29권 제1호패션 디자인과 생성형 AI: 창작물의 범주와 윤리적 과제배윤지한국의류산업학회 · 한국의류산업학회지2024 · 제26권 제4호

이 간행물의 다른 논문 (9건)

지속가능한 패션디자인 특성에 관한 연구 - 의복의 수명주기 연장을 중심으로-이정수, 황보애pp. 1-20작업용 장갑 개발을 위한 성인 남성 손 형태 분석차수정pp. 21-37패션 버티컬 플랫폼 쇼핑: 플랫폼 만족의 매개효과와 소비자 혁신성의 조절효과성유주, 이규혜pp. 38-49유튜브에 나타난 슬로우 패션의 빅데이터 분석빈삼, 염혜정pp. 50-66아이리스 반 헤르펜의 조형 특징을 적용한 디지털 패션디자인 개발 연구 - 스캠퍼 기법 활용을 중심으로-이영재, 형여여pp. 67-87
원문 보기