Determinants of the customer loyalty in the Korean 3G telecommunications market : The role of the customer’s innovativeness

키워드

참고문헌 (47)

1. Ahn, Jae-Hyeon, "Customer churn analysis : Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry", Telecommunications Policy, 30, pp.552~568 (2006)
2. Baumgartner, Hans, "Exploratory consumer buying behavior : Conceptualization and measurement", International Journal of Research in Marketing, 13, pp.121~137 (1996)
3. Bolton, R. N., "A dynamic model of duration of the customer’s relationship with a continuous service provider : The role of satisfaction", Marketing Science, 17(1), pp.45~65 (1998)
4. Choi, S. K., "Competition in Korean mobile telecommunications market : business strategy and regulatory environment", Telecommunications Policy, 25, pp.125~138 (2001)
5. Dick, A. S., "Customer loyalty : Toward an integrated conceptual framework", Journal of the Academy of Marketing Science, 22(2), pp.99~113 (1994)
6. Edvardsson, B., "The effects of satisfaction and loyalty on profits and growth : Products versus services", Total Quality Management, 11, pp.917~927 (2000)
7. Eshghi, A., "Determinants of customer loyalty in the wireless telecommunications industry", Telecommunications Policy, 31, pp.93~106 (2007)
8. The IT technology and industry outlook of Korea 2002-2006, "Electronics and Telecommunications Research Institute", ETRI, ~ (2002)
9. Fornell, C., "A national customer satisfaction barometer : The Swedish experience", Journal of Marketing, 56, pp.6~21 (1992)
10. Fornell, C., "Defensive marketing strategy by customer complaint management : A theoretical analysis", Journal of Marketing Research, 24(4), pp.337~346 (1987)
11. Gerpott, T., "Customer retention, loyalty and satisfaction in the German mobile cellular telecommunications market", Telecommunications Policy, 25(4), pp.249~269 (2001)
12. Goldsmith, R. E., "Innovative consumers and market mavens", Journal of Marketing Theory and Practice, 11(4), pp.54~64 (2003)
13. Goldsmith, R. E., "Measuring consumer innovativeness", Journal of the Academy of Marketing Science, 19(3), pp.209~221 (1991)
14. Hair, J. F., "Multivariate data analysis" (1998), PrenticeHall
15. Hee-Su, Kim, "Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market", Telecommunications Policy, 28, pp.751~765 (2004)
16. Herzog, H., "Marketing and the Behavioral Sciences", pp.76~86 (1963), Boston Inc
17. Hirschman, E. C., "Innovativeness, novelty seeking and consumer creativity", Journal of Consumer Research, 7, pp.283~295 (1980)
18. Hurt, H. T., "Scales for the measurement of innovativeness", Human Communication Research, 4(1), pp.58~65 (1977)
19. Johnson, M. D., "A framework for comparing customer satisfaction across individuals and product categories", Journal of Economic Psychology, 12, pp.267~286 (1991)
20. Jones, Thomas O., "Why satisfied customer defect", Harvard Business Review, pp.88~99 (1995)
21. Keller, K. L., "Conceptualizing, measuring, and managing customer-based brand equity", Journal of Marketing, 57, pp.1~22 (1993)
22. Keller, K. L., "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" (1998), Prentice-Hall
23. Kim, H., "The churn analysis and determinants of customer loyalty in Korean mobile phone market", Korean Information Society Review, pp.1~18 (2000)
24. Kim, Hee-Su, "Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market", Telecommunications Policy, 28, pp.751~765 (2004)
25. Kim, M. S., "Management of trust in the e-marketplace : The role of the buyer’s experience in building trust", Journal of Information Technology, 22, pp.119~132 (2007)
26. Kim, Moon-Koo, "The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services", Telecommunications Policy, 28, pp.145~159 (2004)
27. Kirton, M., "Adaptors and innovators : a description and measure", Journal of Application and Psychology, 61(5), pp.622~629 (1976)
28. Kotler, Philip, "Principles of marketing" (1999), Prenticehall
29. Leavitt, C., "advances in consumer research 2", pp.545~554 (1975), Association for Consumer Research
30. Lee, M., "A cost", benefit approach to understanding service loyalty, 2001, pp.15(2), 113~130
31. Lee, J., "The impact of switching costs on the customer satisfaction-loyalty link : Mobile phone service in France", Journal of Services Marketing, 15(1), pp.35~48 (2001)
32. Lee, B. G., "Technical innovation and 3. 5 mobile phone generation : Lessons from Korea", Telecommunications Policy, 33, pp.296~308 (2009)
33. Studies on the determinants of subscribers’ churning in the high speed internet service market, "Lee, G. H.", KISDI, ~ (2003)
34. Le Louarn, P., "La tendance àinnover des consommateurs : analyse conceptuelle et proposition d’une échelle de mesure", Research of Application and Marketing, 12(1), pp.3~20 (1997)
35. Madden, G., "Subscriber churn in the Australian ISP market", Information Economics and Policy, 11, pp.195~207 (1999)
36. Midgley, D., "Innovativeness : the concept and its measurement", Journal of Consumer Research, 4, pp.229~242 (1978)
37. Newman, J. W., "New insight, new progress for marketing", Harvard Business Review, 35, pp.95~102 (1957)
38. Oliver, Richard L., "Whence consumer loyalty?", Journal of Marketing, 63, pp.33~44 (1999)
39. Raju, P. S., "Optimum stimulation level : its relationship to personality, demographics and exploratory behavior", Journal of Consumer Research, 7, pp.272~282 (1980)
40. Reichheld, E. F., "The loyalty effect:The hidden force behind growth, profits and lasting value" (1996), Harvard Business School Press
41. Reichheld, F. F., "E-Loyalty: Your secret weapon on the Web", Harvard Business Review, pp.105~113 (2000)
42. Roehrich, G., "Innovativités hédoniste et sociale : proposition d’une échelle de mesure", Research of Application and Marketing, 9(2), pp.19~41 (1995)
43. Roehrich, G., "Consumer innovativeness concepts and measurements", Journal of Business Research, 57, pp.671~677 (2004)
44. Rogers, E. M., "Diffusion of innovation" (1995), TheFreePress
45. Rogers, E. M., "Communication of innovation : A cross-cultural innovation" (1971), The Free Press
46. Tilson, D., "The 3G transition : Changes in the US wireless industry", Telecommunications Policy, 30, pp.569~586 (2006)
47. Zeithamal, V. A., "Services marketing" (1996), McGraw-Hill

관련 논문AI추천