본문 바로가기
KERD
논문KCI 등재

An Empirical Investigation of the Citizens’ Freedom of Expression and Trust in Public Agency to use Social Media in Post-Communist Countries: The Case of Mongolia

1

조회

0

다운로드

0

인용

0

참고문헌

키워드

초록

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens’ behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality This research proposed a new model to test citizens’ intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.

Abstract

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens’ behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality This research proposed a new model to test citizens’ intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.

참고문헌 (50)

  1. Alawadhi, S., "The Use of the UTAUT Model in the Adoption of E-government Services in Kuwait", Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, pp.219~219 (2008)
  2. Ardichvili, A., "Socio-cultural Values, Internal Work Culture and Leadership Styles in Four Post-communist Countries: Russia, Georgia, Kazakhstan and the Kyrgyz Republic", International Journal of Cross Cultural Management, 1(2), pp.227~242 (2001)
  3. Banalieva, E. R., "Communist Footprint and Subordinate Influence Behaviour in Post-communist Transition Economies", Journal of World Business, 52, pp.209~229 (2017)
  4. Bandura, A., "Social Foundations of Thought and Action", pp.23~28 (1986)
  5. Bandura, A., "Social Cognitive Theory of Mass Communication", Media Psychology, 3(3), pp.265~299 (2001)
  6. Bertot, J. C., "Using ICTs to Create a Culture of Transparency : E-government and Social Media as Openness and Anti-corruption Tools for Societies", Government Information Quarterly, 27, pp.264~271 (2010)
  7. Bogush, G., "Criminalisation of Free Speech in Russia", EUROPE-ASIA STUDIES (2017)
  8. Carter, L., "The Utilization of E-government Services: Citizen Trust, Innovation and Acceptance Factors", Information Systems Journal, 15(1), pp.5~25 (2005)
  9. Chang, A.M, "Leveraging Web 2.0 in Government" (2008), IBM Center for The Business of Government
  10. Chen, W., "Internet Use and Intercultural Adaptation: A Case Study on Chinese Immigrants in Singapore", annual meeting of the International Communication Association (2009)
  11. Cromer, C., "Understanding Web 2.0's Influences on Public E-services: A Protection Motivation Perspective", Innovation: Management, Policy & Practice, 12, pp.192~205 (2010)
  12. Curtis, L., "Adoption of Social Media for Public Relations by Non-profit Organizations", Public Relations Review, 36(1), pp.90~92 (2010)
  13. Danju, I., "From Autocracy to Democracy: The Impact of Social Media on the Transformation Process in North Africa and Middle East", Procedia – Social and Behavioural Sciences, 81, pp.678~681 (2013)
  14. Denhardt, R. B., "Public Administration: An Action Orientation" (2009), Wadsworth
  15. De Varennes, F., "Language and Freedom of Expression in International Law", Hum. Rts. Q., 16, pp.163~ (1994)
  16. Erdenebold Tumennast, "The Effects of Censorship and Organisational Support on the Use of Social Media for Public Organizations in Mongolia", 아태비즈니스연구, 11(2), pp.61~79 (2020), 경영경제연구소[DOI]
  17. Ferge, Z., "Social Citizenship in the New Democracies. The Difficulties in Reviving Citizens’ Rights in Hungary", International Journal of Urban and Regional Research, 20(1), pp.99~115 (1996)
  18. Fishbein, M., "Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research" (1977)
  19. Fishbein, M., "A Theory of Reasoned Action: Some Applications and Implications" (1979)
  20. Gong, W., "Cultural Values Reflected in the Adoption of Social Networking Sites", International Journal of Technology Marketing, 11(3), pp.360~378 (2016)
  21. Gruzd, A., "Connected Scholars : Examining the Role of Social Media in Research Practices of Faculty Using the UTAUT Model", Computers in Human Behaviour, 28(6), pp.2340~2350 (2012)
  22. Ho, J. K. K., "A Research Note on Facebook-based Questionnaire Survey for Academic Research in Business Studies", European Academic Research, 2(7), pp.9243~9257 (2014)
  23. Hong, H., "Government Websites and Social Media’s Influence on Government-public Relationships", Public Relations Review, 39, pp.346~356 (2013)
  24. Katz, E., "Uses and Gratifications Research", The Public Opinion Quarterly, 37(4), pp.509~523 (1973)
  25. Kim, S. K., "Effect of the Government’s Use of Social Media on the Reliability of the Government: Focus on Twitter", Public Management Review, pp.1~28 (2015)
  26. Leung, L., "More than Just Talk on the Move : Uses and Gratifications of the Cellular Phone", Journalism & Mass Communication Quarterly, 77(2), pp.308~320 (2000)
  27. Liebert, S., "Public Administration in Post-Communist Countries" (2013), CRC Press, Taylor & Francis Group
  28. Marková, I., "The Individual and the Community : A Post-socialist Perspective", Journal of Community & Applied Social Psychology, 7, pp.3~17 (1997)
  29. Matthew Alan Placek, "Democracy : Social Media Use and Democratic Legitimacy in Central and Eastern Europe", Democratization, 24(4), pp.632~650 (2017)
  30. Mergel, I., "A Framework for Interpreting Social Media Interactions in the Public Sector", Government Information Quarterly, 30(4), pp.327~334 (2013)
  31. Mergel, I., "Social Media Adoption and Resulting Tactics in the U.S. Federal Government", Government Information Quarterly, 30(2), pp.123~130 (2013)
  32. Mishler, W., "Trust, Distrust and Skepticism : Popular Evaluations of Civil and Political Institutions in Post-Communist Societies", The Journal of Politics, 59(2), pp.418~451 (1997)
  33. Morgeson, F. V., "Do They All Perform Alike? An Examination of Perceived Performance, Citizen Satisfaction and Trust with US Federal Agencies", International Review of Administrative Sciences, 77(3), pp.451~479 (2011)
  34. Papacharissi, Z., "Predictors of Internet use", Journal of Broadcasting & Electronic Media, 44(2), pp.175~196 (2000)
  35. Perry, M. J., "Freedom of Expression : An Essay on Theory and Doctrine", Nw. UL Rev., 78, pp.1137~ (1983)
  36. Pingree, R. J., "How Messages Affect Their Senders: A More General Model of Message Effects and Implications for Deliberation", Communication Theory, 17(4), pp.439~461 (2007)
  37. Ringle, C. M., "SmartPLS 3" (2015), SmartPLS GmbH
  38. Rubin, A. M., "Media Uses and Effects: A Uses-and-gratifications Perspective", ~ (1994)
  39. Siebert, F., "Four Theories of the Press: The Authoritarian, Libertarian, Social Responsibility, and Soviet Communist Concepts of What the Press Should Be and Do (Vol. 10)" (1956), University of Illinois press
  40. Stafford, T. F., "Determining Uses and Gratifications for the Internet", Decision Sciences, 35(2), pp.259~288 (2004)
  41. Stenning, A., "History, Geography and Difference in the Post-socialist World : Or, Do We Still Need Post-socialism?", Antipode, 40(2), pp.312~335 (2008)
  42. Surya Nepal, "Social Media for Government Services" (2015), Springer
  43. Topp, N. W., "Online Data Collection", Journal of Science Education and Technology, 11(2) (2002)
  44. Tsygankov, A. P., "Modern at Last? Variety of Weak States in the Post-Soviet World", Communist and Post-Communist Studies, 40, pp.423~439 (2007)
  45. Van de Vijver, F., "Bias and Equivalence in Cross-cultural Assessment: An Overview. Revue Européenne de Psychologie Appliquée", European Review of Applied Psychology, 54(2), pp.119~135 (2004)
  46. Venkatesh, V., "User Acceptance of Information Technology:Toward a Unified View", MIS Quarterly, 27, pp.425~478 (2003)
  47. Wang, Z., "A Dynamic Longitudinal Examination of Social Media Use, Needs, and Gratifications among College Students", Computers in Human Behavior, 28(5), pp.1829~1839 (2012)
  48. William H. Dutton, "Freedom of Connection – Freedom of Expression: The Changing Legal and Regulatory Ecology Shaping the Internet", Oxford Internet Institute, 19(4) (2010)
  49. Yang, A., "The Value of Freedom of Expression and Information on Countries’ Human Rights Performance: A Cross-National Longitudinal Study", Mass Communication and Society, 19(3), pp.352~376 (2016)
  50. Zhang, Y., "The Right to Freedom of Expression Versus Media Censorship in China: Chinese Citizens and the Internet", Master, pp.2010

관련 논문AI추천

The Effects of Censorship and Organisational Support on the Use of Social Media for Public Organizations in Mongolia김숙경, 노재정, 황윤민, Erdenebold Tumennast경영경제연구소 · 아태비즈니스연구2020 · 제11권 제2호E-Government Services Adoption in Uzbekistan: An Empirical Validation of Extended Version of the Unified Model of Electronic Government Acceptance (UMEGA)이서현, 쇼크룩 아바죠브서울대학교행정대학원 · Journal of Policy Studies2022 · 제37권 제3호Citizens’ Perception on Government’s Use of Social Media as Transparency, Accountability, and Improved Performance Tool: Evidence from Nepal바시알, 서진완한국지역정보화학회 · 한국지역정보화학회지2018 · 제21권 제3호Application of Technology Acceptance Model (TAM) to Understand Social Media Usage of Mongolian Outbound TouristsAmarjargal Sukhragchaa, Nina Sayazana, Otgonsaikhan Nyamdaa, Sarangarav Nayanjin, Yanjinlkham Chultemsuren사람과세계경영학회 · Global Business and Finance Review2025 · 제30권 제10호From Access to Action: Open Government Platforms as Tools for Resilient Citizen Participation in Kazakhstan누어 알람 시디키, 아산 이스카코프, 하희송, 니사르 알리, 아루잔 아심, 다미르 쿠르마노프(사)위기관리이론과실천 · Journal of Safety and Crisis Management2025 · 제15권 제12호E-government Innovation, Red Tape, Citizens’ Satisfaction and Trust in Government: Evidence from Nepal서진완, Devid Kumar Basyal인도연구소 · 남아시아연구2018 · 제24권 제3호

이 간행물의 다른 논문 (13건)