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다국적기업 본사의 역지식이전 동기요인에 대한 탐색적 연구

An Exploratory Research on MNC Parents’ Motivation to Facilitate Reverse Knowledge Transfer

양오석|홍성진
경영경제연구소 (management & economic research institute)|2019.09|아태비즈니스연구 ((APJB) Asia Pacific Journal of Business)|제10권 제3호|pp. 53-67|DOI https://doi.org/10.32599/apjb.10.3.201909.53

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참고문헌

키워드

Tacit KnowledgeEntry ModeReverse Knowledge TransferInstitutional DistanceOrganizational Routine

초록

Reverse knowledge transfer has been an important research theme in the literature on multinational corporations (MNCs). This paper proposes major determinants of MNC headquarters’ willingness to adopt and use marketing knowledge from their subsidiaries. We argue that the willingness will be jointly determined by both the headquarter’s absorptive capacity and the focal subsidiary’s transfer capacity and willingness to transfer. In addition, we argue that these capability and motivation effects are moderated by (1) institutional distance between home and the focal host country, (2) the need to unlearn existing routines, and (3) types of entry modes. This paper contributes to the reverse knowledge transfer literature by proposing the argument that both motivational and capability factors are likely to determine the MNC parents’ willingness to adopt and use marketing knowledge from their subsidiaries.

Abstract

Reverse knowledge transfer has been an important research theme in the literature on multinational corporations (MNCs). This paper proposes major determinants of MNC headquarters’ willingness to adopt and use marketing knowledge from their subsidiaries. We argue that the willingness will be jointly determined by both the headquarter’s absorptive capacity and the focal subsidiary’s transfer capacity and willingness to transfer. In addition, we argue that these capability and motivation effects are moderated by (1) institutional distance between home and the focal host country, (2) the need to unlearn existing routines, and (3) types of entry modes. This paper contributes to the reverse knowledge transfer literature by proposing the argument that both motivational and capability factors are likely to determine the MNC parents’ willingness to adopt and use marketing knowledge from their subsidiaries.

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관련 논문AI추천

다국적기업 자회사의 지식 역전달 결정 요인에 관한 실증 연구: 한국 내 다국적기업 자회사 경영자의 관점이강문한국전문경영인학회 · 전문경영인연구2011 · 제14권 제1호다국적기업 해외자회사의 역지식이전 프로세스에 관한 연구: 조절효과를 중심으로정갑연, 채명수한국국제통상학회 · 국제통상연구2016 · 제21권 제1호A Study on Intra-organizational Knowledge Flows and Absorptive Capacity between MNEs’ Headquarter and Subsidiary박지훈한국국제통상학회 · 국제통상연구2011 · 제16권 제2호중국시장에 진출한 한국 다국적기업의 마케팅 지식이전 결정요인에 관한 실증연구나우희, 박지훈, 이장로, 정인식한국국제경영학회 · 국제경영연구2006 · 제17권 제3호해외자회사가 창출한 마케팅 지식과 역지식이전정갑연, 채명수한국국제통상학회 · 국제통상연구2013 · 제18권 제4호Influences of Absorptive capacity and Social capital on Reverse Knowledge Transfer오금식한국산업경영학회 · 경영연구2019 · 제34권 제2호

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