본문 바로가기
KERD
논문KCI 등재

기업의 사회적 책임(CSR) 활동이 혁신성과에 미치는 영향: 지식공유와 혁신행동의 직렬이중매개효과

The Effect of Corporate Social Responsibility(CSR) Activities on Innovation Performance: The Sequential Mediation Effect of Knowledge Sharing and Innovation Behavior

0

조회

0

다운로드

1

인용

0

참고문헌

키워드

초록

Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.

Abstract

Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.

참고문헌 (84)

  1. Ajzen, I., "Understanding Attitudes and Predicting Social Behavior" (1980), Prentice Hall
  2. Ali, W., "Determinants of corporate social responsibility (CSR)disclosure in developed and developing countries: A literature review", Corporate Social Responsibility and Environmental Management, 24(4), pp.273~294 (2017)[DOI]
  3. Alonso, A. D., "COVID-19, aftermath, impacts, and hospitality firms : An international perspective", International journal of hospitality management, 91, pp.102654~ (2020)[DOI]
  4. 백상용, "한국 TAM 실증연구의 동일방법편의 분석", 정보시스템연구, 21(1), pp.1~17 (2012), 한국정보시스템학회
  5. Borger, F. G., "Corporate social responsibility and environmental and technological innovation performance : case studies of Brazilian companies", International Journal of Technology, Policy and Management, 6(4), pp.399~412 (2006)
  6. Bowen, H. R., "Social Responsibility of the Businessman" (1953), Harper & Row
  7. Calantone, R. J., "Learning orientation, firm innovation capability, and firm performance", Industrial marketing management, 31(6), pp.515~524 (2002)[DOI]
  8. Archie B. Carroll, "A Three-Dimensional Conceptual Model of Corporate Performance", Academy of Management Review, 4(4), pp.497~505 (1979), Academy of Management[DOI]
  9. 장영철, "기업의 사회적 책임(CSR)과 기업성과·경쟁력의 재음미 - 선행 연구들을 중심으로 -", 대한경영학회지, 25(9), pp.3553~3577 (2012), 대한경영학회
  10. Chen, Jian-Yu, "The Moderating Role of Political Connections on the Relationship between CSR and Innovation Performance: Evidence from Chinese Listed Companies", Doctor, pp.2020
  11. 최현정, "호텔 산업의 사회적 책임(CSR)에 대한 직원의 인식이 직장만족과 혁신행동에 미치는 영향 : Bootstrapping을 적용한 직장만족의 매개효과 분석을 중심으로", 관광연구, 30(7), pp.399~417 (2015), 대한관광경영학회
  12. 최규선, "디지털 전환 시대: 정부지원, 네트워크 역량과 지식공유가 혁신행동을 거쳐 혁신성과에 미치는 영향", 디지털융복합연구, 20(4), pp.353~366 (2022), 한국디지털정책학회[DOI]
  13. 최석봉, "셀프리더십, 창의적 인성, 혁신행동 및 학업만족 간의 구조적 관계:대학조직을 중심으로", 경영과 정보연구, 31(4), pp.611~638 (2012), 대한경영정보학회[DOI]
  14. 최석봉, "팀의 지식공유가 팀 혁신성과에 미치는 영향: 팀 심리적 지식 소유감과 팀 리더의 지식전파능력의 3차항 조절효과", 대한경영학회지, 31(1), pp.49~67 (2019), 대한경영학회[DOI]
  15. Damanpour, F., "Organizational innovation: A meta-analysis of effects of determinants and moderators", Academy of management journal, 34(3), pp.555~590 (1991)[DOI]
  16. Doh, J. P., "Does the market respond to an endorsement of social responsibility? The role of institutions, information, and legitimacy", Journal of Management, 36(6), pp.1461~1485 (2010)[DOI]
  17. Farr, F., "Innovation and Creativity at Work: Psychological and Organisational Strategies" (1990), Wiley
  18. Fishbein, M., "Belief, attitude, intention and behaviour: An introduction to theory and research" (1975)
  19. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of marketing research, 18(1), pp.39~50 (1981)[DOI]
  20. 고우, "A Study on the Relationship between CSR and Financial Performance", 경영교육연구, 32(6), pp.493~506 (2017), 한국경영교육학회[DOI]
  21. Grant, R. M., "Toward a knowledge-based theory of the firm", Strategic management journal, 17(S2), pp.109~122 (1996)[DOI]
  22. Gupta, A. K., "Knowledge flows within multinational corporations", Strategic management journal, 21(4), pp.473~496 (2000)[DOI]
  23. Harlow, H., "The effect of tacit knowledge on firm performance", Journal of knowledge management, 12(1), pp.148~163 (2008)[DOI]
  24. Hayes, A. F., "Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-based Perspective" (2018), The Guilford Press
  25. Holmes, S., "Developing a conceptual framework to identify corporate innovations through engagement with non-profit stakeholders", Corporate Governance, 7(4), pp.414~422 (2007)[DOI]
  26. 홍성준, "기업의 사회적 책임(CSR)활동은 어떻게 기업의 혁신성을창출하는가?", 유통경영학회지, 20(5), pp.71~79 (2017), 한국유통경영학회[DOI]
  27. Hu, L., "Knowledge sharing in teams : Social capital, extrinsic incentives, and team innovation", Group & Organization Management, 39(2), pp.213~243 (2014)[DOI]
  28. Hu, M. L. M., "Hospitality teams : Knowledge sharing and service innovation performance", Tourism management, 30(1), pp.41~50 (2009)[DOI]
  29. Hu, Y., "Exploring the influence of ethical leadership on voice behavior : how leader-member exchange, psychological safety and psychological empowerment influence employees’ willingness to speak out", Frontiers in psychology, 9, pp.1718~ (2018)[DOI]
  30. Hult, G. T. M., "Does market orientation matter? : A test of the relationship between positional advantage and performance", Strategic management journal, 22(9), pp.899~906 (2001)[DOI]
  31. Hwang, Kyu-Ha, "The Effects of CEO’s Transformational Leadership on Members’ Behaviors in the ICT Industry : The Mediating Effect of Self-Efficacy, Moderating Effect of CSR Management", Doctor, pp.2016
  32. Jackson, S. E., "Toward developing human resource management systems for knowledge-intensive teamwork", Research in personnel and human resources management, 25, pp.27~70 (2006)[DOI]
  33. Jafri, M. H., "Organizational commitment and employee's innovative behavior : A study in retail sector", Journal of Management Research, 10(1), pp.62~68 (2010)
  34. Janssen, O., "Job demands, perceptions of effort-reward fairness and innovative work behaviour", Journal of Occupational and organizational psychology, 73(3), pp.287~302 (2000)[DOI]
  35. 지성구, "개인성향, 혁신저항, 그리고 혁신성과의 관계", 대한경영학회지, 18(5), pp.2107~2132 (2005), 대한경영학회
  36. Katz, D., "The social psychology of organizations" (1978), Wiley
  37. 김동주, "공정성 인식이 조직구성원들의 혁신적 행동에 미치는 영향 -지식공유의 매개효과를 중심으로-", 기업경영연구, 19(2), pp.237~258 (2012), 한국기업경영학회[DOI]
  38. 김현진, "신뢰와 갈등, 그리고 지식공유가 개인창의성에 미치는 영향", 대한경영학회지, 29(5), pp.711~735 (2016), 대한경영학회[DOI]
  39. Kim, Jong-Woo, "The Relationships between Multidimensional Innovative Behavior and Innovative Performance", Business Management Review, 46(1), pp.127~141 (2013)
  40. 김성우, "CSR 세부항목이 산업별 기업가치에 미치는 영향", 기업경영연구, 21(1), pp.47~66 (2014), 한국기업경영학회
  41. 김태욱, "호텔종사원의 일과 삶의 균형(Work-Life Balance)과 삶의 질 및 혁신행동과의 관계에 대한 연구: 삶의 질의 매개효과를 중심으로", 관광경영연구, 23(3), pp.41~60 (2019), 관광경영학회[DOI]
  42. Kleysen, R. F., "Toward a multi-dimensional measure of individual innovative behavior", Journal of intellectual Capital, 2(3), pp.284~296 (2001)[DOI]
  43. 고득영, "직무자율성과 혁신행동 간의 관계: 직무만족의 매개효과와 성격과 조직혁신풍토의 조절효과", 한국심리학회지: 산업 및 조직, 25(1), pp.215~238 (2012), 한국산업및조직심리학회[DOI]
  44. Kogut, B., "Knowledge of the firm, combinative capabilities, and the replication of technology", Organization science, 3(3), pp.383~397 (1992)[DOI]
  45. Kotler, P., "Best of breed: When it comes to gaining a market edge while supporting a social cause,“corporate social marketing” leads the pack", Social marketing quarterly, 11(3-4), pp.91~103 (2005)[DOI]
  46. 권기혁, "CSR활동이 조직시민행동과 이직의도에 미치는 영향에 관한 연구 - 정서적 조직몰입의 매개효과 검증을 중심으로", 대한경영학회지, 25(7), pp.3085~3106 (2012), 대한경영학회
  47. 이도향, "리더-구성원 교환관계, 지식공유, 경영성과간의 관계 : 항공사 객실승무원을 중심으로", 관광경영연구, 18(3), pp.185~208 (2014), 관광경영학회
  48. 이을터, "인적자원관리시스템, 혁신전략, 위계문화가 학습문화 및 기업성과에 미치는 영향", 글로벌경영학회지, 12(4), pp.171~204 (2015), 글로벌경영학회
  49. 이금심, "개인 창의성과 조직 구성원의 가치혁신문화 인식이 혁신성과 및 경영성과에 미치는 영향 (혁신행동, 지식공유의 매개효과)", 서비스 연구, 7(3), pp.71~91 (2017), 서비스사이언스학회[DOI]
  50. 이금심, "개인 창의성과 인식된 조직의 가치혁신문화가 혁신행동 및 혁신성과에 미치는 영향", 경영교육연구, 31(4), pp.283~311 (2016), 한국경영교육학회
  51. 이용석, "호텔 직원이 지각한 지식공유가 직무성과에 미치는 영향 - 혁신행동과 조직몰입의 이중매개효과 -", 호텔리조트연구, 20(5), pp.73~91 (2021), 한국호텔리조트학회
  52. Li, L., "The effects of corporate social responsibility on service innovation performance : The role of dynamic capability for sustainability", Sustainability, 11(10), pp.2739~ (2019)[DOI]
  53. J Liebowitz, "Knowledge management and its link to artificial intelligence", Expert Systems with Applications, 20(1), pp.1~6 (2001), Elsevier BV[DOI]
  54. Lin, H. F., "Knowledge sharing and firm innovation capability : an empirical study", International Journal of manpower, 28(3, pp.4) (2007), 315~332
  55. Luo, X., "Exploring the relationship between corporate social responsibility and firm innovation", Marketing Letters, 26(4), pp.703~714 (2015)[DOI]
  56. Maignan, I., "Corporate social responsibility and marketing : An integrative framework", Journal of the Academy of Marketing science, 32(1), pp.3~19 (2004)[DOI]
  57. Martinez-Conesa, I., "Corporate social responsibility and its effect on innovation and firm performance : An empirical research in SMEs", Journal of cleaner production, 142, pp.2374~2383 (2017)[DOI]
  58. McGuire, J. W., "Business and Society, New" (1963), McGraw-Hill
  59. Nam, Ki-Mae, "The Effect of Transformational Leadership on Innovation Capability -Focused on the Mediating Effect of Knowledge Sharing and Moderating Effect of Perceived Organizational Support-", Doctor, pp.2020
  60. Nonaka, I., "The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation" (1995), Oxford University Press
  61. Nonaka, I., "The concept of “Ba”: Building a foundation for knowledge creation", California management review, 40(3), pp.40~54 (1998)[DOI]
  62. Orfila-Sintes, F., "Innovation behavior in the hotel industry", Omega, 37(2), pp.380~394 (2009)[DOI]
  63. Paine, J. B., "The cultural matrix of organizational citizenship behavior : Some preliminary conceptual and empirical observations", Human resource management review, 10(1), pp.45~59 (2000)[DOI]
  64. 박철순, "중소 제조업의 개방형 혁신이 혁신 성과에 미치는 영향: 혁신 파트너에 대한 만족과 기업 수명 주기의 조절효과", 한국생산관리학회지, 23(3), pp.231~254 (2012), 한국생산관리학회[DOI]
  65. 박태호, "지식공유의 선행요인과 지식공유가 혁신행동에 미치는 영향", 박사, 경영학, pp.2002
  66. Ratajczak, P., "Exploring the relationship between CSR and innovation, Sustainability Accounting", Management and Policy Journal, 7(2), pp.295~318 (2016)[DOI]
  67. Rupp, D. E., "Employee reactions to corporate social responsibility : An organizational justice framework", Journal of Organizational Behavior, 27(4), pp.537~543 (2006)[DOI]
  68. Scott, S. G., "Determinants of innovative behavior : A path model of individual innovation in the workplace", Academy of management journal, 37(3), pp.580~607 (1994)[DOI]
  69. Sen, S., "Does doing good always lead to doing better? Consumer reactions to corporate social responsibility", Journal of marketing Research, 38(2), pp.225~243 (2001)[DOI]
  70. 선혜영, "중소기업 CEO의 외향성과 개방성이 기업혁신성과에 미치는 영향: 혁신행동의 매개효과", 한국심리학회지: 코칭, 5(2), pp.53~82 (2021), 한국코칭심리학회[DOI]
  71. Shani, M., "The impact of information on medical thinking and health care policy", International journal of medical informatics, 58, pp.3~10 (2000)[DOI]
  72. Shi, Jie-Jing, "Employee's corporate social responsibility The effect of perception on knowledge sharing behavior -Focusing on Mediating Effects of Organization Commitment-", Master, pp.2018
  73. Small, C. T., "Knowledge management and knowledge sharing : A review", Information Knowledge systems management, 5(3), pp.153~169 (2005)
  74. 손정미, "지식공유, 혁신행동, 직무만족 및 일몰입의 관계에 대한 연구", 글로벌경영학회지, 15(6), pp.281~311 (2018), 글로벌경영학회[DOI]
  75. Tidd, J., "Managing Innovation: Integrating technological, market and organizational change" (1997), John Wiley & Sons
  76. Van Den Hooff, B., "Knowledge sharing in context : the influence of organizational commitment, communication climate and CMC use on knowledge sharing", Journal of knowledge management, 8(6), pp.117~130 (2004)[DOI]
  77. Wang, S., "Knowledge sharing : A review and directions for future research", Human resource management review, 20(2), pp.115~131 (2010)[DOI]
  78. West, M. A., "Innovation and creativity at work: Psychological and organizational strategies" (1900), Wiley
  79. 우택규, "지식공유와 일몰입이 혁신행동에 미치는 영향 - 조직지원인식의 조절효과를 중심으로 -", 인적자원관리연구, 26(4), pp.105~128 (2019), 한국인적자원관리학회[DOI]
  80. Wood, D. J., "Corporate social performance revisited", Academy of management review, 16(4), pp.691~718 (1991)[DOI]
  81. 양진호, "기업의 사회적 책임이 회사몰입, 조직시민행동, 혁신행동에 미치는 영향:경영자 경력특성의 조절효과를 중심으로", 글로벌경영학회지, 11(2), pp.161~183 (2014), 글로벌경영학회[DOI]
  82. 양심파, "변혁적 리더십이 지식공유, 혁신행동 및 직무성과에 미치는 영향", 글로벌경영학회지, 14(6), pp.181~214 (2017), 글로벌경영학회[DOI]
  83. Yeşil, S., "Exploring the link between knowledge sharing enablers, innovation capability and innovation performance", International Journal of Innovation Management, 17(04), pp.1350018~ (2013)[DOI]
  84. 장문취, "외부지향 조직문화와 지식공유가 혁신행동에 미치는 영향- 한·중간 조절효과를 중심으로 -", 문화산업연구, 19(2), pp.27~36 (2019), 한국문화산업학회[DOI]

관련 논문AI추천

이 간행물의 다른 논문 (12건)