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CSR과 기업 기술혁신 시너지가 재무성과에 미치는 영향: 중국 상장기업을 중심으로

The Impact of Synergy between CSR and Corporate Technological Innovation on Financial Performance : Focusing on Chinese Listed Companies

장하은
한국국제회계학회 (Korea International Accounting Association)|2024.04|국제회계연구 (Korea International Accounting Review)|제114호|pp. 91-113|DOI 10.21073/kiar.2024..114.005

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참고문헌

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CSRfinancial performance재무성과시너지 효과CSR(기업의 사회적 책임)기업의 기술혁신corporate technology innovationsynergies

초록

[연구목적] 시장 경쟁이 치열해지면서 기업의 사회적 책임(Corporate Social Responsibility, 이하 ‘CSR’)이 기업 경쟁의 핵심 요소 중 하나로 떠올랐다. 기업의 발전은 경제적 책임에만 초점을 맞추는 데 그치지 않고 기업의 기술혁신과 기업의 사회적 책임을 결합하여 기업․국가․사회 등 다른 많은 이해관계자와의 지속 가능하고 조화로운 발전을 실현해야 한다. [연구방법] 본 연구는 CSR에 초점을 맞추고 기업의 기술혁신에 중점을 두며, 이 두 요소의 조정하에 재무성과와의 연관성을 고찰한다. 본 논문은 2015년부터 2020년까지 중국 A주 상장사 1,814개사를 연구 표본으로 선정하고 Stata16 소프트웨어를 사용하여 회귀 분석을 수행하였다. [연구결과] 기업의 사회적 책임은 기업의 재무성과를 향상시키고 기업의 기술 혁신에 대한 투자 증가는 기업의 핵심 경쟁력을 강화한다. 이에 따라 회사의 가치가 향상되고 최종 재무성과도 향상되며 기업의 사회적 책임과 기업의 기술 혁신의 시너지 작용은 재무성과에 긍정적인 영향을 미친다. [연구의 시사점] 본 논문은 이러한 논증 결과에 근거하여 새로운 기업의 사회적 책임 측정 지표를 제시하였다. 기업의 사회적 책임과 기업의 기술 혁신이 재무 성과에 미치는 영향은 기업이 단기간에 빠르게 수익을 낼 수 있게 하며, 투자자의 기업에 대한 신뢰와 인정을 강화시킬 것이다. 실시 방안 및 관련 연구 전망도 제시함으로써 현존하는 문제 및 향후 전망에 대한 의미 있는 시사점을 제공하였다.

Abstract

[Purpose] With the increasingly fierce market competition, corporate social responsibility(CSR) has emerged as one of the key elements of enterprise competition. The development of enterprises should not only focus on economic responsibility, but also combine enterprise technological innovation and corporate social responsibility to realise sustainable and harmonious development with many other stakeholders such as enterprises, the state and society. [Methodology] This study focuses on CSR and technological innovation of enterprises, and examines the relationship with financial performance by adjusting these two factors. This paper selects 1,814 Chinese A－share listed companies from 2015 to 2020 as the research sample, and uses Stata16 software to conduct regression analysis. [Findings] Corporate social responsibility improves a company's financial performance, and increased investment in technological innovation strengthens a company's core competitiveness, which in turn enhances the value of the company and improves its bottom line financial performance, and the synergistic effect of corporate social responsibility and technological innovation has a positive impact on financial performance. [Implications] Based on these arguments, this paper proposes a new corporate social responsibility metric. The impact of corporate social responsibility and technological innovation on financial performance will enable companies to achieve faster returns in the short term and strengthen investor trust and recognition of companies. Implementation measures and related research prospects were also presented. It provides meaningful implications for current issues and future prospects.

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