What Contemporary Business Leaders Could Learn from the Thoughts of Sun Tzu (BC 540 ~ 482)
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Although Sun Tzu’s ‘The Art of War’ was written more than two thousand years ago, its strategic wisdom and insights are as relevant and fresh as ever. In particular, its potential for the improvement of business practice remains largely untapped. This paper is an attempt to convince the business leaders of the world that a thorough understanding of Sun Tzu could be of enormous help to them. Specifically, this paper discusses the applicability of Sun Tzu’s thoughts to various aspects of business such as economy of speed, principles of attack, and competitive intelligence.
Abstract
Although Sun Tzu’s ‘The Art of War’ was written more than two thousand years ago, its strategic wisdom and insights are as relevant and fresh as ever. In particular, its potential for the improvement of business practice remains largely untapped. This paper is an attempt to convince the business leaders of the world that a thorough understanding of Sun Tzu could be of enormous help to them. Specifically, this paper discusses the applicability of Sun Tzu’s thoughts to various aspects of business such as economy of speed, principles of attack, and competitive intelligence.
참고문헌 (16)
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