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Performing Arts Satisfaction, Its Antecedents and Effects on Performing Arts Advocacy and Life Satisfaction: A Study on Asian Performing Arts Attendees

김정구|이준경
Academy of Asian Business (AAB)|2023.06|Academy of Asian Business Review|제9권 제1호|pp. 15-43|DOI 10.26816/aabr.9.1.202306.15

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키워드

AdvocacyLife SatisfactionPerforming Arts SatisfactionArtistic ProductSocial EnjoymentTheater Facilities.

초록

Performing arts satisfaction plays a crucial role in influencing advocacy and life satisfaction among individuals. This study examines the influence of artistic products, theater facilities, and social enjoyment on performing arts satisfaction and the relationship between performing arts satisfaction, performing arts advocacy, and life satisfaction among Asian performing arts attendees. The findings reveal that performing arts satisfaction is significantly influenced by artistic product and social enjoyment, and it, in turn, significantly impacts performing arts advocacy and life satisfaction. Consistent with previous research, artistic product is the most influential factor in shaping performing arts satisfaction. Specifically, aspects such as music, actor performance, and storyline demonstrate high average ratings, underscoring their importance. Additionally, the study uncovers an interesting gender difference in the significance of social enjoyment, with men attending performances for romantic dates and women attending with friends. However, theater facility enjoyment does not exhibit a significant effect, supporting previous research emphasizing the relative insignificance of facility factors compared to performance factors. Furthermore, this study reveals that performing arts satisfaction positively influences both performing arts advocacy and life satisfaction, highlighting the broader significance of performing arts as an experience that enhances individuals' overall satisfaction and happiness beyond monetary gains. In conclusion, the study emphasizes the importance of performing arts satisfaction in influencing performing arts advocacy and individuals' life satisfaction. It highlights the significance of artistic product and social factors, with recommendations for performing arts organizations to prioritize audience satisfaction, strives for artistic excellence, and foster social engagement among attendees. These findings provide valuable insights for enhancing audience satisfaction, fostering long-term advocacy, and promoting the transformative power of performing arts.

Abstract

Performing arts satisfaction plays a crucial role in influencing advocacy and life satisfaction among individuals. This study examines the influence of artistic products, theater facilities, and social enjoyment on performing arts satisfaction and the relationship between performing arts satisfaction, performing arts advocacy, and life satisfaction among Asian performing arts attendees. The findings reveal that performing arts satisfaction is significantly influenced by artistic product and social enjoyment, and it, in turn, significantly impacts performing arts advocacy and life satisfaction. Consistent with previous research, artistic product is the most influential factor in shaping performing arts satisfaction. Specifically, aspects such as music, actor performance, and storyline demonstrate high average ratings, underscoring their importance. Additionally, the study uncovers an interesting gender difference in the significance of social enjoyment, with men attending performances for romantic dates and women attending with friends. However, theater facility enjoyment does not exhibit a significant effect, supporting previous research emphasizing the relative insignificance of facility factors compared to performance factors. Furthermore, this study reveals that performing arts satisfaction positively influences both performing arts advocacy and life satisfaction, highlighting the broader significance of performing arts as an experience that enhances individuals' overall satisfaction and happiness beyond monetary gains. In conclusion, the study emphasizes the importance of performing arts satisfaction in influencing performing arts advocacy and individuals' life satisfaction. It highlights the significance of artistic product and social factors, with recommendations for performing arts organizations to prioritize audience satisfaction, strives for artistic excellence, and foster social engagement among attendees. These findings provide valuable insights for enhancing audience satisfaction, fostering long-term advocacy, and promoting the transformative power of performing arts.

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