A Study on the Spatial Attractiveness of the Concert Hall for the Revitalization of Classical Music Performances
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· Research topics: This paper studies the effect of spatial attractiveness of classical music performances on satisfaction with classical music performances. In addition, an empirical analysis is conducted with a focus on whether there is a mediating effect on the audience attraction of classical music performances. · Research background: It is necessary to objectively identify various factors for the success of classical music performances, and based on these results, improvement measures are needed to revitalize classical performance culture. · Differences from prior research: This study presented academically and practically helpful information on classical performance by conducting an in-depth empirical analysis on the research topic of classical music performance. · Research method: Cronbach's α coefficient was calculated to verify the validity and reliability of the measurement tool, and the validity of the measurement tools and the suitability of the research model were examined through confirmatory factor analysis. Hierarchical regression analysis was conducted to test the hypothesis. · Research results: First, spatial attractiveness was found to have a positive effect on both emotional and computational commitment. Second, both emotional and computational commitment were found to have mediating effects in the relationship between spatial attractiveness and performance satisfaction. · Contribution points and expected effects: This paper identifies the inner values that the audience wants to gain through viewing classical music performances, and suggests effective improvement measures to develop the classical music world by utilizing them.
Abstract
· Research topics: This paper studies the effect of spatial attractiveness of classical music performances on satisfaction with classical music performances. In addition, an empirical analysis is conducted with a focus on whether there is a mediating effect on the audience attraction of classical music performances. · Research background: It is necessary to objectively identify various factors for the success of classical music performances, and based on these results, improvement measures are needed to revitalize classical performance culture. · Differences from prior research: This study presented academically and practically helpful information on classical performance by conducting an in-depth empirical analysis on the research topic of classical music performance. · Research method: Cronbach's α coefficient was calculated to verify the validity and reliability of the measurement tool, and the validity of the measurement tools and the suitability of the research model were examined through confirmatory factor analysis. Hierarchical regression analysis was conducted to test the hypothesis. · Research results: First, spatial attractiveness was found to have a positive effect on both emotional and computational commitment. Second, both emotional and computational commitment were found to have mediating effects in the relationship between spatial attractiveness and performance satisfaction. · Contribution points and expected effects: This paper identifies the inner values that the audience wants to gain through viewing classical music performances, and suggests effective improvement measures to develop the classical music world by utilizing them.
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