한국골프장 위기대응 블루오션 전략

Abstract

This study has the purpose to explain strategy systemization and performance of the blue ocean strategy and examine the crisis management of golf courses according to the procedures of the blue ocean strategy. The blue ocean strategy for the crisis management of golf courses cannot be achieved only by a manager but a distinguished golf course can be made by the ways of planning value renovation and excellent proceeding with the procedures of value renovation. When a golf course is a place that makes the customers feel like visiting it again after playing golf, the employee's morale of the golf course becomes high and incomes get improved and at last, the golf course can be a work place which everybody hopes to work for. The crisis of golf courses can be realistic one day without fail and according to the fact whether a golf course established the blue ocean strategy or not, unsuccessful and successful golf courses will be decided.