1인 미디어에서의 시청자와 창작자간 상호작용 연구

Abstract

In the evolving landscape of digital media, one-person platforms play a crucial role in fostering interaction between creators and viewers. This study focuses on analyzing the dynamics of creator-viewer interaction, exploring how viewers actively participate in content creation. These platforms serve as a means for creators to establish personal brands, sharing stories while viewers engage directly in content production and communication. Through active participation, the bond between creators and viewers strengthens, enhancing the quality and diversity of media content. The study delves into various personal media platforms, examining the evolution of creator-viewer interaction from the past to the present. It highlights the current state where unlimited content production is achievable through viewers' engagement and creators' active involvement. Looking ahead, the study envisions a future content creation market where viewers transition from passive consumers to active contributors, acting as creators themselves. The discussion emphasizes the potential for viewers to play a pivotal role in shaping and generating content, transforming the traditional dynamics of content creation.