코로나19로 인한 뉴노멀 시대의 선거운동에 관한 일고 ― 미국의 비대면 선거운동과 우리나라의 시사점에 대하여 ―

Abstract

The cornerstone of non-face-to-face campaigns has long been identified in user-participatory election content on the Internet. Nevertheless, the campaign was characterized by the fact that it could appeal and appeal to voters more strongly by expressing intimacy through face-to-face meetings, so the non-face-to-face campaign on the Internet was not used very much. However, many changes have occurred in our daily lives and lives due to the outbreak of the unprecedented Korona 19 incident and the global spread over late 2019 and early 2020. In particular, the 21st parliamentary election (April 15th general election) in 2020 can be called the first non-face-to-face election in which candidates were unable to meet with voters in person and campaign due to the Covid-19 incident. The same was true of the Democratic Party's leadership race in August 2020. At that time, with nearly 300 new confirmed Covid-19 daily cases, Democratic Party of Korea's party leadership candidates chose to refrain from offline campaigns and increase contact with voters online. Since the existing election paradigm was based on the natural premise of face-to-face and contact methods, collective mobilization, organizational power, and personal connections using money were key elements of the mainstream party's election strategy. At the same time, however, we all criticized that such a method was very inefficient. It is now highly likely that the old-fashioned political mobilization will disappear. This direction is positive and developmental. If one of the side effects related to politics and elections was in a high-cost and low-efficiency structure, it was because they experienced a transition in a non-face-to-face manner and experienced low-cost and high-efficiency structural improvements. However, there are problems or disadvantages that the transition to non-face-to-face can bring, so it will also have to be looked at with interest. After all, in the case of non-face-to-face campaign-style YouTube content, it is important to make voters or users learn how to filter themselves. In the case of non-face-to-face campaigns, it will be more urgent to foster thorough democratic awareness so that voters and users can turn their backs on content that distributes slander, false signs, and fake news.