뉴미디어 시대의 한일 간 문화융합 프로세스에 관한 일고찰 :소확행과 일본 여행의 접점

Abstract

In As ‘small satisfaction’ as a cultural trend of attaching importance to individuals’ tastes formed a point of contact with ‘Trips to Japan’ in the mid-to- late-2010s, various ‘local’ cultures of Japan began to be connected as the places that suit the individuals’ ‘tastes’ in Korean society. Trips to Japan as small satisfactions centered around Generation MZ are mostly characterized by new tourism in which they actually experience everyday Japanese culture suiting their tastes, rather than ‘touring’ Japanese culture. In particular, as tourism contents produced in the area of taste exhibit great impacts, the general public becomes ‘influencers’ and their ‘Trips to Japan’ contents expand their own fields to the extent that they cooperate with the overseas marketing of the JNTO, e.g. The YouTube Video, “Winter Story.” Like this, in the era of new media, through the point of contact between cultural trends and contents, it will be very likely that cultural and cultural contents ecosystems will be formed between South Korea and Japan in various areas in the future. This interest in the contemporary connectivity between Korean society and Japanese culture is expected to be a direction in new research and education of Japanese culture in the era of new media.