A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality: A Study of China

키워드

참고문헌 (69)

1. Aaker, D. A., "Measuring Brand Equity across Products and Markets", California Management Review, 38(3), pp.102~120 (1996)
2. Aaker, J. L., "Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs", Journal of Personality and Social Psychology, 81(3), pp.492~508 (2001)
3. Amine, Lyn S., "Exploring the practical effects of country of origin, animosity, and price-quality issues : Two case studies of Taiwan and Acer in China", Journal of International Marketing, 13(2), pp.114~150 (2005)
4. Anholt, S., "Nation-branding", Journal of Brand Management, 9(4, pp.5) (2002), 229~239
5. Anholt, S., "Brand new justice: The upside of global branding" (2003), Butterworth Heinemann
6. Anholt, S., "Some important distinctions in place branding", Place Branding, 1(2), pp.116~121 (2005)
7. Balmer, J. M. T., "Corporate branding and connoisseurship", Journal of General Management, 21(1), pp.24~46 (1995)
8. Bilkey, W. J., "Country of origin effects on product evaluations", Journal of International Business Studies, (Spring, pp.Summer) (1982), 89~99
9. Browne, M. W., "Testing structural equation models" (1993), Sage
10. Chin, W. W., "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects : Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion", Adoption Study, 2003, pp.14(2), 189~217
11. 최종일, "문화상품 수출이 상품 수출에 미치는 영향 - 우리나라의 대일 수출을 대상으로 -", 한일경상논집, 40, pp.129~151 (2008), 한일경상학회
12. Chua, Beng Huat, "Editorial introduction : American pop culture", Inter-Asia Cultural Studies, 13(4), pp.485~494 (2012)
13. correlation analysis for the behavioral sciences, "Applied multiple regression", pp.1975, Cohen, J.
14. Dichter, E., "What’s in an image", Journal of Consumer Marketing, 2(1), pp.75~81 (1985)
15. Ericksen, M. K., "Using Self-Congruence and Ideal Congruence to Predict Purchase Intention : a European Perspective", Journal of Euro–Marketing, 6(1), pp.41~56 (1996)
16. Gabriel, P., "The encyclopedia of Japanese popular culture", The Journal of Asian Studies, 57(1), pp.233~ (1998)
17. Gotsi, Manto, "Building country image through corporate image : exploring the factors that influence the image transfer", Journal of Strategic Marketing, 19(3), pp.255~272 (2011)
18. Gupta, Anita, "Branding a nation : Framework for Building Favorable Country-Image", Drishtikon : A Management Journal, 1(2), pp.222~243 (2010)
19. Ham, Chang Dae, "Cultural factors influencing country images : The Case of American College Students’Attitudes toward South Korea", Journal of Mass Communication at Francis Marion University, 2(3), pp.1~22 (2008)
20. Han, C. Min, "Testing the Role of Country Image in Consumer Choice Behavior", European Journal of Marketing, 24(6), pp.24~40 (1990)
21. Han, C. Min, "Countryof-origin effects for uni-national and binational products", Journal of International Business Studies, 19(2), pp.235~255 (1988)
22. 한충민, "한류가 한국 화장품 브랜드의 이미지에 미치는 영향: 한류 광고 vs. 국가이미지 효과", 경영학연구, 40(4), pp.1055~1074 (2011), 한국경영학회
23. Hanaki, Toru, "HANRYU SWEEPS EAST ASIA : How Winter Sonata is Gripping Japan", The International Communication Gazette, 69(3), pp.281~294 (2007)
24. Heslop, L. A., "Product-Country Images: Impact and role in International Marketing", pp.39~76 (1993), The Haworth Press
25. Hong, S. T., "Effects of country-of-origin and product attribute information on product evaluation : an information processing perspective", Journal of Consumer Research, 16, pp.175~187 (1989)
26. Hu, L. T., "Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives", Structural Equation Modeling, 6, pp.1~55 (1999)
27. Huang, Shuling, "Nation-branding and transnational consumption : Japan-mania and the Korean wave in Taiwan, Media", Culture and Society, 33(1), pp.3~18 (2011)
28. 황인석, "한국 드라마 만족도의 중국 내 한류 효과- 한국 휴대폰 상품 구매의도에 미치는 영향을 중심으로", 아시아마케팅저널, 9(4), pp.245~270 (2008), 한국마케팅학회
29. 황인석, "한류의 경제적 파급 효과 : 중국 대학생들의 한국 대중음악에 대한 만족도가 한국 문화상품 구매의도에 미치는 영향", 한국콘텐츠학회 논문지, 8(6), pp.140~150 (2008), 한국콘텐츠학회
30. Jaffe, E., "Nation Image and Competitive Advantage" (2001), Copenhagen Business school Press
31. Jamal, Ahmad, "Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise", Journal of Marketing Management, 23(7, pp.8) (2007), 613~629
32. Kang, Ji-Won, "The Effects of Satisfaction and Exposure to the Korean Wave Contents on Purchase Intentions of Korean Products: Focusing on Moderating Effect of Ethnocentrism", Academic Conference of Korea Academy of International Business Management, 8, pp.15~35 (2016)
33. Kang, Minjeong, "Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’Product Attitudes and Purchase Intentions", Corporate Reputation Review, 13(1), pp.52~62 (2010)
34. Kaynak, Erdener, "Consumer attitudes towards products of foreign origin: Do they vary across product class?", International Journal of Marketing, 2(2), pp.147~157 (1983)
35. Kim, Chung Koo, "Brand popularity and country image in global competition:managerial implications", Journal of Product & Brand Management, 4(5), pp.21~33 (1995)
36. 김정곤, "Hallyu’s Effects on Exports of Korean Consumption Goods: A Comparative Study of Chinese and Vietnamese Consu", 국제통상연구, 17(3), pp.193~217 (2012), 한국국제통상학회
37. Kim, S. J., "A Study on the Effects on Purchase Intention of the Attitudes of Korean Wave: Comparative Study between China and Japan for Mediating Effects of Service Evaluations", ITBI Review, 16(2), pp.125~147 (2010)
38. Kleppe, Ingeborg Astrid, "Country images in marketing strategies: Conceptual issues and an empirical Asian illustration", Journal of Brand Management, 10(1), pp.61~74 (2002)
39. Kotler, P., "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" (1993), Free Press
40. Kotler, P., "Marketing of Nations" (1997), Free Press
41. Laroche, Michel, "The influence of country image structure on consumer evaluations of foreign products", International Marketing Review, 22(1), pp.96~115 (2005)
42. 이춘수, "국가와 기업이미지가 주국소비자의 상품평가에 미치는 실증연구 : 중국 7개 지역을 대상으로", 국제지역연구, 11(1), pp.587~607 (2007), 국제지역학회
43. 이장혁, "K-POP이 수출에 미치는 영향 : YouTube 조회수와 Google 검색을 중심으로", 마케팅관리연구, 19(4), pp.83~97 (2014), 한국마케팅관리학회
44. Lopez, Carmen, "Conceptualizing the influence of corporate image on country image", European Journal of Marketing, 45(11, pp.12) (2011), 1601~1641
45. Lotz, Sherry L., "Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach", Journal of Marketing Management, 17(1, pp.2) (2001), 105~135
46. Martin, I. M., "Measuring a Multi-Dimensional Construct : Country Image", Journal of Business Research, 28(3), pp.191~210 (1993)
47. Melewar, T. C., "Determinants of the corporate identity construct : a review of the literature", Journal of Marketing Communications, 9(4), pp.195~220 (2003)
48. Nunnally, Jun C., "Psychometric theory" (1978), McGraw-Hill
49. Nye, J. S., "Soft power: The means to success in world politics" (2004), Public Affairs
50. O’Shaughnessy, John, "Treating the Nation as a Brand: Some Neglected Issues", Journal of Marketing, 20(1), pp.56~64 (2000)
51. Papadopoulos, Nicolas, "Country equity and country branding:Problems and prospects", Brand management, 9(4, pp.5) (2002), 294~314
52. Pappu, Ravi, "Consumer based brand equity and country-of-origin relationships:Some empirical evidence", European Journal of Marketing, 40(5, pp.6) (2006), 696~717
53. Parameswaran, R., "Facets of Country of Origin Image : An Empirical Assessment", Journal of Advertising, 13(1), pp.43~56 (1994)
54. Paswan, Audhesh K., "Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market", The Journal of Product and Brand Management, 13(2, pp.3) (2004), 144~155
55. Roth, Martin S., "Matching Product Category and Country Image Perception : A Framework for Managing country-of-origin Effect", Journal of international Business Studies, 23(2), pp.251~269 (1992)
56. Saleem, Asma, "Product Perceived Quality and Purchase Intention with Consumer Satisfaction", Global Journal of Management and Business Research : E Marketing, 15(1), pp.21~27 (2015)
57. Shimp, T. A., "Countries and their products : a cognitive structure perspective", Journal of the Academy of Marketing Science, 21(4), pp.323~330 (1993)
58. Simeon, Roblyn, "A conceptual model linking brand building strategies and Japanese popular culture", Marketing Intelligence &Planning, 24(5), pp.463~476 (2006)
59. Sirgy, M. J., "Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence", Journal of the Academy of Marketing Science, 25(3), pp.229~241 (1997)
60. Speece, Mark, "Countering negative country–of–origin with low prices : a conjoint study in Vietnam", The Journal of Product and Brand Management, 14(1), pp.39~48 (2005)
61. Storey, John, "Cultural Theory and Popular Culture: An Introduction" (2009), Peason Longman
62. Suh, Y. G., "Cultural appropriation and the country of origin effect", Journal of Business Research, 69(8), pp.2721~2730 (2016)
63. Szybillo, G. J., "Intrinsic versus extrinsic cues as determinants of perceived product quality", Journal of Applied Psychology, 59(1), pp.74~78 (1974)
64. 양희순, "소비자 특성, 지각된 품질, 한류가 한국 화장품 구매의도에 미치는 영향: 중국 소비자와 베트남 소비자 비교를 중심으로", 한국심리학회지: 소비자·광고, 18(2), pp.173~192 (2017), 한국소비자·광고심리학회[DOI]
65. Yang, Sung-Un, "Country Reputation in Multidimensions : Predictors, Effects, and Communication Channels", Journal of Public Relations Research, 20(4), pp.421~440 (2008)
66. Yu, Hueiju, "Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market", Total Quality Management, 20(11), pp.1273~1285 (2009)
67. Zeithaml, V. A., "Consumer perception of price, quality, and value : A means-end model and synthesis of evidence", Journal of Marketing, 52(3), pp.2~22 (1988)
68. Zhao, Xinshu, "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis", The Journal of Consumer Research, 37(2), pp.197~206 (2010)
69. 조양, "중국 소비자의 글로벌브랜드 선호도와 제품품질지각이 구매의도에 미치는 영향", 국제통상연구, 16(2), pp.79~114 (2011), 한국국제통상학회

관련 논문AI추천