중국 매체지식인 연구의 지적 구조와 사회적 함의

Abstract

In this article, to consider the new changes in the circumstances surrounding the Chinese intellectuals connected to the changes in media environment and its implications, it was focused on understanding the current studies on media intellectuals.Since multi-dimensional researches including individual case studies related to the intellectuals’ wrongdoing exposed in various media were accumulated, it was intended to apprehend the meanings, analyze the trends and current status of the studies so as to articulate the implications in this article.To achieve this, I tried to apply both quantitative and qualitative method to analyze the Chinese researches about the media intellectuals. Besides, I attempted to carry out both the author profiling analysis method and co-occurrence keywords analysis which were frequently used to point out research trends and intellectual structure. First, 261 articles with the theme were extracted from CNKI. Then the articles were analyzed through WNET to being drawn out the intellectual map. Through the analysis, it was revealed that the current researches had a tendency to get dispersed, and not reached to the degree of closely inter-connected. However, it should be noted that the expansion of research area and close correlation were being in progress. On reviewing the intellectual structure of study about media intellectuals, the research area was viewed to gradually being divided into three realm. Originally the researches were focusing on the theme of social phenomenon through the TV like Lecture Room and intellectuals or Pierre Bourdieu. Then the issue of so-called opinion leader was emerged with the appearance of WEIBO. Thirdly, the issue of public sphere became interested which was closely related to the previous two. In other words, the research area about media intellectuals was divided into three distinct categories in response to the changes in the media environment and all these three were closely related. It is confirmed that the main research trend that is requesting media intellectuals the recovery of morality and public spirit as responsible intellectuals is continually being reiterated. Therefore, it is concluded that the study about media intellectuals have the effect to evoke the meaning of publicness in Chinese Society.