중국 매체(媒體)의 성격과 함의- 담론 생성과 확산의 기제

Abstract

After China's reform and opening up, the significant changes in the media system, despite the increasing diversity and influence, was led by Chinese government. The media system has been expanded to become a tool for the realization of the enormous and sophisticated national ideology under the control of non-political capital. TV, radio, and newspapers have transformed to be the most powerful media, whereas magazines have relatively lost their influence. These changes were related to the national cultural project, and public as media consumer has been raised through the strategy of scientific development of cultural industry in 2006. Along with the process of building the mechanism of discourse production, knowledge system has changed. With the separation of critical intellectual and journalist from academic intellectual(professional) and predominance of scientific knowledge, media area were partitioned. Thus it became difficult for intellectuals to communicate with the public. However, journalist group, gradually strengthened, tried to suit the commercial taste of public and changed the media environment drastically. Print media like newspapers and magazines, in spite of lowered growth rate, are aiming to get close to public using on-line space and interaction with the internet. ‘讀書dush’ magazine is renowned as an academic journal and popular magazine. Whereas academic journal would function as the area for the discourse of experts, popular magazine could bridge over between academic discourse and public review. Furthermore popular magazines select and lead to social agenda.