COVID-19에 의한 관광산업 현황분석 및 대응방안

Abstract

COVID-19 has not only influenced our daily lives, but it also poses a threat to households, businesses, and national and global economies. In order to prevent the rapid spread of the epidemic, countries around the world are campaigning for domestic social distancing, and in order to prevent the influx of viruses from abroad, many countries began to ban or restrict the entry of people from affected countries. As a result, the sky between countries has been blocked, making it difficult for industries relating to people’s movement--airlines, travel, OTA, hotels, MICE, medical tourism, and domestic festivals--to survive the current shutdown situation for another 2-3 months. Looking back at the epidemics of 21st century--SARS(2002), H1N1(2009), MERS(2015), and COVID-19(2020)--it can be seen that the incidence of epidemics has been shortened. In the event of an epidemic outbreak in the future, we will be able to suppress it more rapidly through the accumulated experience from the COVID-19 outbreak. To do so, it is necessary to establish and share manuals, so that each country responds jointly to the global crisis caused by an epidemic outbreak. This study explores the current status of the tourism industry and the infection status of regions such as: Asia, Europe, and the United States, where COVID-19 is in progress. The crisis in Europe is still growing and much worse in America. The situation in Asia is getting recovered but not optimistic. This study also explores self-recovery efforts and measures for each industry, along with the current status of the domestic tourism industry, and additionally gives its suggestions to the tourism industry’s measures in terms of supply, demand, policy, strengthening crisis management, consumer behavior, technological competency enhancement and the development of new tour products.