코로나19에 따른 관광위기관리전략에 대한 탐색적 연구: 제주도를 중심으로
An Exploratory Study of Tourism Crisis Management Strategies on the COVID-19: Focused on Jeju Island
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The tourism industry is structurally vulnerable to changes in the external environment, and strategies for responding to the tourism crisis have become important for island tourist destinations that are highly dependent on the tourism industry. Therefore, this study intends to conduct an exploratory study for a suitable tourism crisis strategy for Jeju, a representative island tourist destination. To this end, first, the basic theories and phenomena related to the tourism industry and the tourism crisis were discussed. Second, we looked at the types of tourism crises and factors that caused them. Third, major policies due to tourism crisis factors and changes due to Corona-19 were explored through major indicators. Lastly, a tourism crisis management strategy suitable for the characteristics of Jeju tourism was established by diagnosing the number of tourists and tourism crisis factors by year in Jeju. The results of such exploratory research are meaningful as basic data that presents crisis management strategies for Jeju tourism, and are expected to be data that can be used at a practical level in response to coronavirus 19. However, since this study has research limitations in terms of exploratory research, future research will require political research
Abstract
The tourism industry is structurally vulnerable to changes in the external environment, and strategies for responding to the tourism crisis have become important for island tourist destinations that are highly dependent on the tourism industry. Therefore, this study intends to conduct an exploratory study for a suitable tourism crisis strategy for Jeju, a representative island tourist destination. To this end, first, the basic theories and phenomena related to the tourism industry and the tourism crisis were discussed. Second, we looked at the types of tourism crises and factors that caused them. Third, major policies due to tourism crisis factors and changes due to Corona-19 were explored through major indicators. Lastly, a tourism crisis management strategy suitable for the characteristics of Jeju tourism was established by diagnosing the number of tourists and tourism crisis factors by year in Jeju. The results of such exploratory research are meaningful as basic data that presents crisis management strategies for Jeju tourism, and are expected to be data that can be used at a practical level in response to coronavirus 19. However, since this study has research limitations in terms of exploratory research, future research will require political research
참고문헌 (64)
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