신규 유무선 융합 서비스의 수요전망과 시장위상: 와이브로를 중심으로

Abstract

The new paradiagm of Fixed-Mobile Cnvergence is emerged under the development of telecommunication technology, increasing market demand for ubiqutious services, and business strategy to create a new market, and WiBro, converged with transmission speed of fixed line and mobility of wireless network, is emerging as a leading service of this FMC. WiBro service required the following to suceed in the beginning market starging in 2006 with stable subscriber group: the first one is to secure service differentiation over HSDPA and the second one is to settle the positioning strategy among existing services. Using survey, this paper conducted WiBro demand forecasts with regard to HSDPA which comes in the market simultanesouly, and took WiBro Service market position by analyzing WiBro 's supplementary or alternative characteristics to exsiting telecommunication services. Through this paper, we have founded that WiBro has distictive competitiveness in the data transmission speed and pricing over HSDPA in the consumer perception aspect. While WiBro shows relative advantage over HSDPA in the subscribers, factors affecting subscription of WiBro is different from those of HSDPA. And WiBro shows supplementary relationship to high-speed Internet and alternative to Mobile Internet and Public Wireless-LAN service.