Common Histories, Constructed Identities: Intangible Cultural Heritage and the Rebranding of Serbia
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Even though Serbia is especially rich in intangible culturalheritage and folklore, there is still no established registerof intangible cultural assets in Serbia that could evaluateparticular elements of folk heritage. The ethnographicheritage of Serbia is rich in spiritual values related tocustoms, celebrations, music, song, dance, stories andlegends, and this type of heritage is presented throughnumerous festivals, gatherings and tourist events. TheNetwork for the Preservation of Intangible CulturalHeritage was formed in 2012. Of the twenty-sevenproposals submitted, six representative elements of ICHthat reflect the ethnic cultural identity of the Serbiannation were initially chosen: the feasts for patron-saints,the St. George's Day ritual, a folklore dance called kolo,singing with the gusle, flute playing and rug making inPirot. These elements play an important role in thecreation of national identity and have the potential tobecome significant for tourism in Serbia. In this study,some of the elements proposed for the UNESCORepresentative List of Intangible Cultural Heritage aredescribed, and their importance for the cultural identity ofthe Serbian people is explained.
Abstract
Even though Serbia is especially rich in intangible culturalheritage and folklore, there is still no established registerof intangible cultural assets in Serbia that could evaluateparticular elements of folk heritage. The ethnographicheritage of Serbia is rich in spiritual values related tocustoms, celebrations, music, song, dance, stories andlegends, and this type of heritage is presented throughnumerous festivals, gatherings and tourist events. TheNetwork for the Preservation of Intangible CulturalHeritage was formed in 2012. Of the twenty-sevenproposals submitted, six representative elements of ICHthat reflect the ethnic cultural identity of the Serbiannation were initially chosen: the feasts for patron-saints,the St. George's Day ritual, a folklore dance called kolo,singing with the gusle, flute playing and rug making inPirot. These elements play an important role in thecreation of national identity and have the potential tobecome significant for tourism in Serbia. In this study,some of the elements proposed for the UNESCORepresentative List of Intangible Cultural Heritage aredescribed, and their importance for the cultural identity ofthe Serbian people is explained.
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