스포츠매장의 Store Identity 제고를 위한 체험적 공간연출에 관한 연구

Abstract

These days, corporations devote all their energies making experiencing presentations in the stores to make them look fresh and interesting. In this viewpoint, this research showed positive analysis through the surveys from the domestic representative sport stores. Based on the results, the main purpose of this research will be to deduct the concrete course of the experiencing space presentation for establishment and differentiation of sport stores’ store identity. For that reason, this research was preceded by various kinds of document surveys and the locale sport stores surveys. Also, it conducted analysis of experiencing space presentation cases from each sport brand’s flagship store to make quantitative analysis of experiencing types’characteristics. Based on this, this research clarified the correlation between store identity and experiencing presentation and found the phenomena and problems of experiencing presentation, which can affect store identity and it suggested various experiencing presentation’s value and object. This researchis worthwhile job which contributes to the brand differentiation by making more enhanced store identity realization and henceforth to be utilized as the basic data for space design plans of sport stores.