디지털 아트를 활용한 전시공간의 의미전달 확장성에 관한 연구

Abstract

(Background and Purpose) The concept and role of the exhibition space continuously changes according to changes within society, culture, and the economy. Exhibition spaces used to deliver information unilaterally started to cognize audiences as existing independently to induce their active engagement and create interactive communication by providing information in real time. Today’s exhibition spaces actively introduce digital art to audiences through a dimensional experience centered on the overarching message of the exhibition, presented through the digital techniques, which are the newest method of communication. As such, this research aims to analyze potential expandability of digital art’s delivery of meaning within the modern exhibition space. This research analyzes how digital art’s exhibition elements affect audiences in various ways, and suggests a direction for designing future exhibition spaces utilizing digital art. (Method) First, this research deals with the relationship and theoretical factors of digital art and exhibition space and analyzes five types of digital art by individual characteristics. By analyzing prior research, this study deduces those elements of meaning delivery common to digital art as: physical meaning delivery, perceptual meaning delivery, and meditative meaning delivery, and analyzes cases through this investigating frame. This research made meaning more expandable in exhibition spaces using digital art. (Results) First, the element of perceptual meaning delivery stood out the most, followed by physical meaning delivery, and meditative meaning delivery, respectively. For perceptual meaning delivery, imaginary place and virtual images present audiences with an unusual experience through metastasis of one’s emotions, helping audiences concentrate more on the exhibition. For physical meaning delivery, audiences engaged in an exhibition in various ways react to certain works of art immediately, inducing subsequent actions. Not only that, but pieces that require audience engagement create a new phenomenon to allow audiences to feel a maximized meaning transfer through an inconsistent format. Last of all, within meditative meaning delivery, the topic of exhibition was transferred to the audience during the process of piece making, or by sharing people’s values or emotions, resulting in expanded meaning. (Conclusions) By not overemphasizing entertaining elements that do not relate to the topic, but through multi-layered communication that relates to the exhibition space and connects the artifact with the audience, meaning delivery can be maximized for all viewers. For this to happen, the exhibition designer and artist should work together to research their topic and the intended audience, and should provide collection pieces for view during the approach to the exhibition space.