분양홍보관의 콘텐츠 분석을 통한 전시디자인 연구- 현대건설 분양홍보관 전시콘텐츠의 내러티브와 스토리라인을 중심으로 -

Abstract

(Background and Purpose) The promotion center for apartment sales has developed competitively with the emergence and spread of branded apartments in the early 2000s. Up until now, apartment sales promotion centers has focused only on displays centered on the unit plan, and there has been a lack of methodological research on communication strategies with customers in the entire exhibition space from entrance to exit. Therefore, this research suggests an effective way to structure exhibition contents in those spaces under the theme of the 'Storyline Composition of Exhibition Contents and Exhibition Technique by Space' at the promotion center for apartment sales. (Method) As in the film scenario, the storyline is a key task to construct an interesting exhibition hall and is more grammatical in the process of creating a physical space for the intangible content in terms of exhibition design. Furthermore, the promotion center for apartment sales is a commercial building that represents the brand's image and aims to provide and sell more accurate and detailed information compared to museums specifically those focused on works of art and relics. Therefore, the order in which a large amount of exhibition information is displayed should be effectively structured in the space according to the movement of the viewer. This study adopted the theories and arguments of P. Hill to analyze and conduct a display design analysis according to the five step sequences. (Result) A proposal for the exhibition design of the promotion center of the apartment first compiled the contents of the exhibition in such a way that indicates how the information, stories, and messages to be delivered are likely to be displayed in the space. Second, the application of the narrative theory of P. Hill was used in the process of creating physical space for intangible content. Third, interactive exhibition technologies and devices should be fully utilized to effectively produce a mood that is elevated or cultivated according to the narrative structure along the display line. Through this, information on apartments can be delivered to the audience as explicitly as possible. (Conclusions) In this study, the theory of evaluation of epic and visual literature was borrowed from the field of exhibition design to enhance the methodological and conceptual imagination of the study. In this regard, the originality of this research lies in the idea that if the exhibition brief is delivered through the use of various methods of exhibition technology, then the consumer will be able to promote the exhibition space effectively.