모델하우스 내 세대의 리빙스타일 디자인 및 연출 연구 - 부산 사하구 P 브랜드를 대상으로 -

Abstract

The purpose of this study is to propose a precedent case study of the living style in the individual units of the model house for brand P in Pusan by depicting the design process and result. For the purpose of this study, the model house is considered as a store for selling apartments which is a high-involvement product, and storytelling is a commonly used marketing technique for high -involvement products. Therefore, this study applies storytelling as a design method to the design and its outcome of the living style. Firstly, the study interpreted the information of the project background through the design guide from the company, actual environmental images from field research, web site of Sahagu government, and the marketing strategy through brand P's web site. Therefore the study consists of four guides for living style which are <nature friendly image, function centered space, modern image with natural beauty, and storage centered furniture design>. Secondly, the study created residents' living style and designed individual themes according to the different scenarios and visualized their characteristics by words, colors and sample images. Thirdly, furnitures, fabrics, and other items were bought or made according to the different scenarios and then equipped as an actual unit in the model house. The study concentrated on emphasizing the actual functionality of the unit's living style rather than the extreme display of colors and materials, from the understanding of the fact that model houses are commercial spaces for selling apartments which are high-involvement products. The study has the significance of being one of the precedent studies in the living style area, and expects this area to grow with great possibilities.