온라인 전시 통합모델 구축에 관한 연구

Abstract

(Background and Purpose) Due to recent developments in ICT and networks, a new type of exhibition format has been attempted in the past in art museums and galleries. Also because of the development of digital technology, the concept of ubiquitous computing has appeared and been applied to the field of art, and online virtual exhibitions have been realized, where anyone can view the exhibition anytime and anywhere. Archives have been digitized with a lot of data and information, and various online exhibits are being mass-produced. However, they are not so different from existing websites in that the VR format is used to move existing offline exhibitions as they are, or simply to display offline exhibition information text. Therefore, this study suggests an integrated model for online exhibitions based on the characteristics of online exhibitions. (Method) The online exhibition integrated model is based on Marabel and Incognita, as well as previous research. It is designed with three layers: the archive layer, which is the basic element constituting the exhibition; the display layer, which applies the cue characteristic; and the experience layer, which provides a deepened experience. Based on this analysis, five online exhibitions were selected and analyzed from the Korean Artist Project, the Sangwon Museum, the Boomsan Museum, the Savina Museum, and the Hello Museum, which are sponsored by the Ministry of Culture, Sports and Tourism. (Results) As a result of the analysis, online exhibitions did not have a digital archive, but were able to be viewed in the VR form of an offline exhibition. Also, it was explained mainly through text, images, videos, and interactive experiences that using technology was not possible. It was not possible to display the characteristics of the online exhibition due to the lack of data building. (Conclusions) Therefore, in order to provide for the various demands of visitors in a customized form, the method of building an integrated online exhibition model is as follows. 1) To accommodate various viewers, digital archives should be built and the collection should be organized according to individual interests and the interests of visitors. 2) Be able to utilize appropriate digital technology to provide an experience that can attract and interest the viewer. 3) The various layers must be linked, designed, and implemented so that various approaches can be easily perceived. As a result, through the online exhibition integration model, it is hoped that the online exhibition will be set as unique cultural content, differentiated by design and implementation, which are distinct from the general web site.