4차산업혁명 시대, 문화 글로컬리즘은 가능한가? ― 중국 IP마켓의 최근 사례를 중심으로 ―

Abstract

Recently, the cultural contents industry is expanding at high speed in combination with artificial intelligence based on elements such as deep learning, big data, and algorithms. With the proliferation of digital platforms, the combination with technology has increased and new business models are being developed accordingly. In this process, the national and regional divisions became more and more fading as the global scale platform grew rapidly. However, there are still barriers due to differences in preference of cultural characteristics and preferences in specific countries, and overcoming these obstacles is the key to the content industry. I will examine what kind of cultural and historical disputes Chiwoo(蚩尤) has emerged as a popular character in Korea and China IP market simultaneously. This will raise issues about the methodology of production of Korean cultural contents and will examine the major issues of exchanges between Korea and China after the law that bans Korean culture in China.