무형문화자원의 문화적 활용과 상품화 전략

Abstract

This paper was written to demonstrate the use of intangible cultural resources, and to develop commercial strategies for them. It limits the definition of intangible cultural resources as those designated to being protected, preserved, and handed down at national level according to the Cultural Asset Protection Law. However, this paper will focus on the 48 categories of craft art in the Inheritable Skills Category that have high potential to be identified as having intangible cultural properties when their commercial potential is evaluated. Intangible cultural resources in the cultural contents industry are very important as materials for creative commercialization because they can help create high value-added goods. The ideas in this paper do not compromise the basic principle of the Cultural Properties Protection Law, and will present and analyze some typical examples which may easily explain how the crude materials of cultural contents have been used by the industry or enterprises. The craftsman cannot make high value-added goods on his own. He sticks to keeping the original skill and that is enough for him. Therefore, tasks which can generate monetary value are for companies. In line with the expression, “Most Korean is Most Global, ”when based on the Korean cultural identity, intangible cultural materials will be property-worthy and commodityworthy treasures. Secondly, supply and consult with venture businesses which have technologies but have no guarantees. Based on Korea’s cultural resources, the development of cultural mixed goods should be stimulated to create new monetary value. To do this, we introduce the value of the intangible cultural material to the Korea Business Angel Network, capture investor attention? and create new?monetary value.? Finally, the role of designers who have the imagination to relate businesses with intangible resources should be improved. When their role as cultural catalysts is raised, intangible cultural resources can become the limitless material for the creation of monetary value. Also, this will result in various products from one content and create high value. This will broaden the field of businesses which maximize benefits and?make businesses reinvest in cultural business.