계층적 분석방법을 활용한 민간건축주의 건축물미술작품 선호도 결정요인에 관한 연구

Abstract

This research is designed to be a preliminary study in establishing a system that creates a mutually beneficial situation for both the private and public sectors through the realization of a more transparent operation of art works for buildings. In this study, the preference determinants of art works for the buildings of private building industry clients were examined on the basis of literature examination and FGI, and weights were calculated by working out an appraisal framework for decision-making using AHP. As preference determinants, 26 questions in three areas were drawn up: the characteristics of the artist, that of the work and that of the client. Subsequent analysis of them found that the characteristics of the client had the greatest influence upon preference and this was followed in descending order by that of the work and that of the artist. In the sub-factors of ‘characteristics of the client’, ‘private building industry client’s desire for collection’ had the greatest influence upon the preference. This was followed by ‘awareness of the art work’s added value’ and ‘confidence in aesthetic judgment,’ in that order. In the area of ‘characteristics of the work, ‘values as assets’, ‘authenticity of the work’ and ‘the condition of its preservation’ were found to exert the greatest influence upon preference, whereas such appearance-related characteristics as ‘making methods’, ‘materials’ and ‘forms/colors’ had relatively little influence. In the area of ‘characteristics of the artist’, ‘experience in making/installation’ had the greatest influence upon preference and this was followed by ‘fame’ and ‘tie with private building industry clients’ in that order. Such social aspects as ‘business areas’ and ‘academic backgrounds’ were also important determinants of preference.