시청행태 인식 기반의 효과측정 데이터 수집 및 분석을 위한 광고 효과측정 시스템 기술

Abstract

Recently, It was not sufficiently prepared a realistic ways for the effect measurement of digital media advertising due to the lack of concepts or platforms for new media advertising and advertising standardization. This is the biggest problem. The advertising effective measurement system technique uses the camera which attaches in TV and It measures and manages watching behavior recognition information about broadcasting/advertisement contents. Also it analyzes the information which are collected for advertizer or advertisement vicarious execution company in effective index. and it provides the program rating and advertisement effective measurement and analytical results which are accurate and various. In this paper, we proposed the structure, function and service model of the effect measurement system of smart media for building the smart broadcast advertising effectiveness measurement system. In particular, We tried to present the advertising effect measurement system for effect measurement data collection and analysis based on watching behavior in the smart media environment of being activated from the convergence field of broadcasting and communication.