음악공연 사업성분석을 위한 평가시스템 개발에 대한 연구

Abstract

Korea has achieved remarkable economic growth in the past decades, and its income and cultural level have also greatly increased. However, support for cultural arts projects has been relatively recent and is still insufficient. As a result, the government, local governments, and public foundations are expanding support for performance projects. However, in order for public sector support to be effective, the performance project must have its own competitiveness. In particular, in order for a specific performing arts project to be maintained over the long term, it must have business feasibility. However, it seems that research on the development of the system to develop the success factor of the performance business and the feasibility analysis is still lacking. Therefore, in this study, we try to develop performance evaluation system of performance by deducing success factors and importance of musical performance project. For this purpose, success factors of musical performance project were selected through precedent research and expert interview. In the next step, AHP analysis was conducted on the experts, and the importance of each success factor was calculated. As a final step, a systematic diagram of a system that can evaluate business feasibility by building an integrated database based on the results of the analysis conducted earlier is presented. The results of the AHP analysis showed that the performances were the most important among physical factors, social factors, performance factors, and administrative factors. In the sub items, the reliability of the performer, the concept of performance, and the support of the local government were high. Based on these results, we propose a system to improve the feasibility of musical performances through quantitative research and qualitative research.