The Impact of Self-Expression on Quality of Life and Intention to Continue Using Instagram : Focusing on Changes in Offline Interpersonal Relationships
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This study investigated whether SNS use affects interpersonal relationship changes. In particular, we sampled users of Instagram, which provides an image-centered service that allows users to share their daily lives more intuitively than existing text-based SNSs. We examined whether self-expression on Instagram influences interpersonal relationship changes and whether these online relationship changes affect users' offline interpersonal relationships and life satisfaction. After collecting a sample of 190 Instagram users, we analyzed the causal effect using SPSS 22.0 and the mediating effect using Sobel's method. The results showed that self-expression through Instagram influences interpersonal changes, which in turn mediates the improvement of users' life satisfaction and their intention to continue using it. This supported the findings of existing text-based SNS, and the improvement in quality of life was also significant, which can be interpreted as an increase in life satisfaction by sharing one's daily life with others more intuitively and looking back on one's past, although it requires more time than existing text SNS because it requires additional activities such as taking and editing photos of the user's daily life. However, Instagram users are mostly in their 20s and 30s, and the sample of this study is also composed of 20s and 30s, so there are limitations to generalization. However, we believe that it is necessary to study the difference between text-based and image-based SNS users in the future.
Abstract
This study investigated whether SNS use affects interpersonal relationship changes. In particular, we sampled users of Instagram, which provides an image-centered service that allows users to share their daily lives more intuitively than existing text-based SNSs. We examined whether self-expression on Instagram influences interpersonal relationship changes and whether these online relationship changes affect users' offline interpersonal relationships and life satisfaction. After collecting a sample of 190 Instagram users, we analyzed the causal effect using SPSS 22.0 and the mediating effect using Sobel's method. The results showed that self-expression through Instagram influences interpersonal changes, which in turn mediates the improvement of users' life satisfaction and their intention to continue using it. This supported the findings of existing text-based SNS, and the improvement in quality of life was also significant, which can be interpreted as an increase in life satisfaction by sharing one's daily life with others more intuitively and looking back on one's past, although it requires more time than existing text SNS because it requires additional activities such as taking and editing photos of the user's daily life. However, Instagram users are mostly in their 20s and 30s, and the sample of this study is also composed of 20s and 30s, so there are limitations to generalization. However, we believe that it is necessary to study the difference between text-based and image-based SNS users in the future.
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