복약순응도를 높이기 위한 의약품 표시의 소비자지향적 개선방안 연구- 일반의약품을 중심으로

Abstract

This study explored how consumers are aware of current laws on Drugs Labeling Standards and measured consumer preference on different types of current labeling and suggested a plan to improve medication adherence. Ultimately, the study takes an effort to contribute to consumeroriented drug labeling standards and provide basic resources for consumer education by discussing problems in drug labeling. To provide answers on research questions, the Internet survey was conducted on the study sample of 531 consumers. The results of statistical analysis are summarized as follows. First, consumers more often checked information such as side effects, precautions for use, administration & dosage, expiration date, and efficacy among various kinds of information on drug packages. Consumers considered them more necessary. The Factor Analysis on 12 specific items showed that side effects, precautions for use, administration & dosage, expiration date, and efficacy information were the most basic items. Hence, there is a need for mandatory written on side effects, precautions for use, administration & dosage, expiration date, and efficacy information when the drug informations make a summary on the outer container or packaging. Second, consumers seemed to prefer black print to embossing in the expiration date label, and had a preference for the thing considering the reading order in the packaging. Third, the result showed that the average score of consumer knowledge on Drug Labeling Standards was 8.17 (with the possible highest score of 10), and the average score of consumers knowledge on drug label on the market was 5.48 (with the possible highest score of 7). Fourth, the result showed that the average score of consumer medication adherence was 5.42 (with the possible highest score of 8). The lower age, the higher medication adherence, and the lower than those of upper secondary school graduates compared with the higher than those of college graduates, the higher medication adherence.