병입된 생수 상품에 대한 소비자 지식과 정보요구에 대한 연구: 미국 소비자를 대상으로
U.S. Consumers’ Knowledge and Label Information Preferences for Bottled Water Products
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As consumers’ concern for well-being increase, the sales of bottled water has been growing at a fast rate recently. At the same time, the question of whether consumers are making decisions about bottled water consumption on adequate and accurate information remains unanswered. This paper attempted to analyze U.S. consumers’ knowledge and perception about bottled water in respect to information provided on bottled water labels. Results suggest that consumers are making decisions when purchasing bottled water on less than adequate information.
Abstract
As consumers’ concern for well-being increase, the sales of bottled water has been growing at a fast rate recently. At the same time, the question of whether consumers are making decisions about bottled water consumption on adequate and accurate information remains unanswered. This paper attempted to analyze U.S. consumers’ knowledge and perception about bottled water in respect to information provided on bottled water labels. Results suggest that consumers are making decisions when purchasing bottled water on less than adequate information.