아일랜드인 블룸과 조선인 구보:모더니즘과 글로벌 상품문화
Irish Bloom and Korean Goobo: Modernism and Global Commodity Culture
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My essay brings to light commodity culture's global liaison between Joyce's Ulysses and its literary parallel, A Day of Mr. Goobo the Novelist by Taewon Park. The 1920s-30s of Korea saw the growing volume in printing capital that led to the massive establishment of commercial newspapers and publishing houses. Goobo is a sign of the Korea-West cultural traffic enabled by the importation of western literature that the enlarging printing capitalism undertook and, at the same time, a Korean incarnation of Irish Bloom displaying the common attributes of global consumerism. The intertextuality between Ulysses and A Day of Mr. Goobo the Novelist is found not merely in the employment of literary modernist techniques such as cinematic overlap but also in global consumer culture. Bloom and Goobo's consumerism comes down to commodity fetishism in which human relations are objectified—i.e. commercially consecrated—and grounded in commodities' exchange value. The time gap between the 16-June-1904 of Bloom and one day of Goobo in 1934 is closed and even nullified to have the world culture of consumerism across the globe. The phantasmagoria of commodity fetishism to which Bloom and Goobo got fully exposed makes the cultural and literary double, Bloom and Goobo, commodify the female bodies in the ephemeral images of fashion, which the spectacles of ads might generate. The global consumerism is also a juggernaut to propel feudal familism to calculative family relations perpetuated by the money economy of commodity relation.
Abstract
My essay brings to light commodity culture's global liaison between Joyce's Ulysses and its literary parallel, A Day of Mr. Goobo the Novelist by Taewon Park. The 1920s-30s of Korea saw the growing volume in printing capital that led to the massive establishment of commercial newspapers and publishing houses. Goobo is a sign of the Korea-West cultural traffic enabled by the importation of western literature that the enlarging printing capitalism undertook and, at the same time, a Korean incarnation of Irish Bloom displaying the common attributes of global consumerism. The intertextuality between Ulysses and A Day of Mr. Goobo the Novelist is found not merely in the employment of literary modernist techniques such as cinematic overlap but also in global consumer culture. Bloom and Goobo's consumerism comes down to commodity fetishism in which human relations are objectified—i.e. commercially consecrated—and grounded in commodities' exchange value. The time gap between the 16-June-1904 of Bloom and one day of Goobo in 1934 is closed and even nullified to have the world culture of consumerism across the globe. The phantasmagoria of commodity fetishism to which Bloom and Goobo got fully exposed makes the cultural and literary double, Bloom and Goobo, commodify the female bodies in the ephemeral images of fashion, which the spectacles of ads might generate. The global consumerism is also a juggernaut to propel feudal familism to calculative family relations perpetuated by the money economy of commodity relation.
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