한류영향으로 착화된 베트남인의 정체성 재인식 연구 - 호치민 대학생들의 한국문화 해석과 한국어학습 열기를 중심으로

Abstract

My research is an ethnographic project on cultural flow, Korean influence, globalization, and identity construction in the Socialist Republic of Vietnam. The research focuses on Korean culture that is widespread in Vietnamese society, and examines what this “Korean wave,” so called “hallyu,” means to Vietnamese people. The phenomenon of Korean craze is often simplified as “global-leading Korean culture.” However, the research tries to avoid simplification and one-sided views on hallyu. The central thesis of the research was built through an analysis of discourse, exploring what Vietnamese people say about Korean culture and how they generate discourse on hallyu by interviewing about thirty people. Many of younger generation Vietnamese tend to positively define Koreaness after they watched, listened to, and experienced Korean pop-culture. At the same time, they set Koreaness against "our" Vietnamese style, describing that the image, behavior, and position of male and female in Vietnam and Korea are very different. The reasons to enter Korean language department in the university have nothing much to do with hallyu. Even though some decided to learn Korean language after they experienced hallyu, more students selected it because they wanted their own bright future using Korean language skill. Hallyu let the young Vietnamese people indulge into Korean pop-culture and made them imitate Korean fashion style and socio-cultural-behavior. Hallyu also motivate Vietnamese people to think of the protection of their own culture. Further more, it evoked nationalistic feeling among the young generation who loved Hallyu celebrities and hankered after Korean life style. Hallyu in Vietnam has a multi-layered effect while at the same time it enables the coexistence of incompatible ideas, their Koreaness and our Vietnamese-ness in one space.