플랫폼 속의 음악, 음악 속의 플랫폼: 스트리밍 시대의 음악 문화에 대한 고찰

Abstract

This paper aims to analyze how music streaming platforms—particularly Spotify—are transforming musical culture within the digital media environment. At the center of this analysis are the changes driven by Spotify’s new technologies—playlist, recommendation algorithms, and music curation systems—which have played a pivotal role in normalizing music listening through streaming services. By focusing on these elements, this study uses music streaming platforms as a lens to examine emerging relationships between humans and technology, as well as the power dynamics between listeners and platform companies. Furthermore, the paper investigates how these new media-technological tools are influencing the music industry in terms of production and consumption. Concepts from platform studies, such as “platformization” are employed to frame these phenomena and to explore the emerging research agenda within the field of music streaming platform studies.