Z세대 구직자의 링크드인 사용수준이 직무 및 조직정보에 미치는 영향: 개방성과 사회적 상호작용 불안의 조절효과를 중심으로
The impact of LinkedIn usage level of generation Z job seekers on job and organization information: The moderating effect of openness and social interaction anxiety
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기술의 발전과 팬데믹 현상으로 인해 소셜 리크루팅(Social Recruiting)에 대한 Z세대 구직자의 수요가 증가함에 따라 이들은 소셜 미디어를 통해 취업 기회와 관련된 정보와 일자리를 찾기 시작하였다. 이에 링크드인(LinkedIn)을 사용하는 Z세대가 증가하고 있는데, 본 연구에서는 구직자의 링크드인 사용수준이 직무 및 조직정보에 미치는 영향을 규명하고자 한다. 또한 Z세대 구직자의 개방성과 사회적 상호작용 불안이라는 성격 특성이가지는 조절효과를 탐구하고자 한다. 이를 위해 구직을 목적으로 직무 및 조직정보를 얻기 위해 링크드인을 사용하는 국내 Z세대 구직자 190명을 대상으로 설문조사를 진행하였다. 연구 결과, 링크드인 사용수준은 조직 및직무에 직접적으로 긍정적인 영향을 미치는 것으로 나타났다. 또한, 개방성은 링크드인 사용수준과 조직 및 직무정보 간의 관계를 강화하는 것으로 나타났다. 반면, 사회적 상호작용 불안은 조절효과가 없는 것으로 확인되었다. 본 연구 결과는 Z세대 인재를 확보하기 위해서는 링크드인을 활용한 소셜 리크루팅 전략을 강화해야 함을시사한다. 마지막으로 본 연구는 이용과 충족 이론과 관련된 문헌을 확장하고 Z세대 인재를 유치하기 위한 링크드인 기반의 소셜 리크루팅 전략을 개발하는 데 있어 실무적인 시사점을 제공하고자 한다.
Abstract
The advancement of technology and the pandemic have led to an increased demand for social recruiting among Generation Z job seekers. As a result, they have started to use social media to find information and opportunities related to employment. Consequently, the number of Generation Z users on LinkedIn has increased. This study aims to examine the impact of LinkedIn usage levels on job and organization information among job seekers. Additionally, it seeks to explore the moderating effects of personality traits such as openness and social interaction anxiety among Generation Z job seekers. To achieve this, a survey was conducted with 190 domestic Generation Z job seekers who use LinkedIn to obtain job and organization information for job searching purposes. The findings revealed that the level of LinkedIn usage positively influences job and organization information. Furthermore, openness strengthens the relationship between LinkedIn usage and job and organization information. On the other hand, social interaction anxiety was found to have no moderating effect. These results suggest that in order to attract Generation Z talent, companies should enhance their social recruiting strategies using LinkedIn. Finally, this study extends the literature related to the uses and gratifications theory and provides practical implications for developing LinkedIn-based social recruiting strategies to attract Generation Z talent.
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